ad for DuPont films when the brand was better known in photography
Toronto. Do you remember DuPont when they made photographic materials? To day the company is still very active, but no long makes movie films and other more traditional photo products.
In May of 1932, the company took out a large ad in American Cinematographer magazine to show that the film Grand Hotel with an outstanding cast of stars was shot on DuPont special panchromatic B&W film.
By the time I was deeply into photography, Kodak dominated the market and DuPont products were just one of a handful of ‘also-rans’
Once again, we owe a thanks of gratitude to my good friend George Dunbar, for sourcing and sharing this ad. Oh, and the line of German along the bottom edge of the ad (Bei Anfragen und Bestellungen beziehen Sie sich bitte auf den American Cinematographer – asking for the American Cinematographer magazine to be quoted in any product enquiries)? Perhaps because the Grand Hotel was based on a German novel and the hotel itself was based in Berlin.
