January 1957 ad in LIFE magazine for the Argus C-3
Toronto. We have commented on the famous Argus C-3 camera many times, but this beautiful ad was just too hard to pass up.
Fondly known as the ‘brick’, the C-3 (C3) was by far the best selling camera of the entire Argus line. The camera was even shown in ‘action’ in some Hollywood movies in implausible jobs or by actors who could easily afford far better quality cameras.
Please excuse the images here. While Photo AI, Affinity Photo, and Focus Magic improve the image and larger text, Photo AI does a number on the small print at this stage in its life.
Thanks to my good friend, George Dunbar, for sharing this wonderful colour advertisement by Argus in the January 28, 1957 issue of LIFE magazine. Film, Argus, LIFE, and the C-3 are but memories to those old enough to have read, saw, or used and relied on such antiquities.
