Toronto. The marketeers were at it again in the September 15, 1958 issue of LIFE magazine. Argus was busy marketing its latest marvel, the C-44 (C44) camera, replacing the awkward but loved old brick (C-3) and the follow-n C-4.
The suggestion was that a great camera like the C-44 would help you develop your skills and in no time you would be taking great photographs, using its wide angle and telephoto lenses along with the special turret viewer accessory.
A tip of the hat to George Dunbar for suggesting the C-44 advertisement.