great camera equals great photos… yeah, right

Argus C-44 ad in the 1958 LIFE

Toronto. The marketeers were at it again in the September 15, 1958 issue of LIFE magazine. Argus was busy marketing its latest marvel, the C-44 (C44) camera, replacing the awkward but loved old brick (C-3) and the follow-n C-4.

The suggestion was that a great camera like the C-44 would help you develop your skills and in no time you would be taking great photographs, using its wide angle and telephoto lenses along with the special turret viewer accessory.

A tip of the hat to George Dunbar for suggesting the C-44 advertisement.


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