power button

A new look at the old Kodak tag line …

Toronto. Rachel Plotnick in her book “Power Button: A History of Pleasure, Panic, and the Politics of Pushing” devotes a section to the original Kodak tag line “You push the button, we do the rest.” dating back to George Eastman’s seminal late 1800s camera which he named the Kodak.

An excerpt from her book, covering the Kodak phrase, appears on the website of Science Friday.

I received notice of this excerpt from Tom Bochsler via Bob Lansdale. Take the time to read this and  see photography (and the Kodak) in an entirely different light!

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