Eastman film used for 1941’s ten best movies …
Toronto. 1940. America was a year away from being pushed into WW2 by the attack on Pearl Harbor. Color movies were very possible but very costly. That year, critic’s poll happened to choose black and white titles for the ‘top ten’ – all shot on Eastman negative film.
Kodak posted this ad in the February, 1941 issue of International Photographer. Big Yellow Father touted three of its B&W films, two of which were familiar to 35mm camera aficionados: Plus-X, and Super-XX (the third film was Background-X).
A special thanks to my good friend, George Dunbar, for sharing this wonderful ad with us. While not all of us are well known industrial cinematographers like George, most of us did use Kodak negative films at one time or another until the digital wave embraced us – except for that tiny niche group who rely on film (and our fairs and shows for gear and inspiration).
