Toronto. When TV hit the big time, radio and movies were predicted to die. Fortunately both survived TV. In any case companies relying on the movies tried to expand their market by hopping on the TV bandwagon.
Among them was a retailer of a major motion picture camera maker – Auricon. In the August, 1953 in an ad placed in Popular Mechanics, the camera retailer, BERNDT-BACH, Inc. pushed a cheaper Auricon to movie neophytes as a means to make money by shooting TV films complete with synchronized sound.
A big thanks to my good friend, George Dunbar, for spotting and sharing this advertisement with its ideas on tackling the impact of Television head on. PS – visit our fair this Sunday for collectibles and user gear. You may find a great movie camera and more!
NB. The closest song I recalled that fit was one called. “Video Killed the Radio Star“…