Kodak ad Nov 1934 for ways to snap night scenes
Toronto. Today’s savvy smartphone and digital camera users would roll their collective eyes at anyone touting ‘night scenes’ as a big deal. But it really was back in the mid 1930s in the days of slow film and generally slow lenses.
Kodak had a ready solution: turn every serious amateur into a studio mogul on the cheap! This November, 1934 advertisement lets the cat out of the bag – so to speak. Just buy a genuine Kodak camera plus a couple of flood lights and a ‘super fast’ B&W film. The main criteria was the ‘couple of flood lights’. Following Kodak’s guide for subject/light/camera placement, a decent photo was inevitable!
Our thanks to good friend and fellow photo history enthusiast. George Dunbar, for this trip down memory lane and the days when ‘night scenes’ usually meant food lights.
