flipping over movies

Flip Movie offer c 1938

Toronto. Pepsodent had a catchy jingle when I was a youth, “you’ll wonder where the yellow went when you brush your teeth with Pepsodent“. Around the same time, one of my favourite cartoons showed a perplexed artist (Van Gogh?) staring at a partially used tube of Pepsodent on his palette and thinking to himself, “I wonder where the yellow went?“.

George Dunbar tells me that Pepsodent also collaborated with Walt Disney to offer a card board machine you could assemble to view flip cards of Snow White (released in 1937) and other Disney characters plus a story line. George suspects his father helped him assemble the device.

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