Toronto. Most cameras/negatives produce a rectangular image but some do not. Instead, the photographer can expose for the square image, or visualize a landscape or portrait print.
One issue with smaller cameras was the ‘squinty’ viewfinder. To solve this issue, one camera design evolved to a viewfinder as big as the negative creating the famous twin lens reflex camera (TLR).
However; solving one problem raised another: the camera was almost impossible to use on its side. This was solved by making the negative format square eliminated the need to hold the camera sideways.
IMPORTANT: OUR AUCTION WAS RESCHEDULED TO FEB 15th DUE TO BAD WEATHER. A typical TLR is the Voigtländer Superb (lot 355). This and a few other TLRs will be offered at our February 15th auction. Come on down to our first 2026 event and bid on items that tweak your interest (collecting, using, etc.)
NB: The title of this post is a riff on Kermit the frog’s famous ditty,”It’s Not Easy Being Green“.








