A very old Kodak camera from an earlier PHSC event – a spring Auction in 2020.
Toronto. Past president, author, sports photographer, etc., etc., Less Jones, sent me an email the other day noting Kodak’s ‘Phoenix‘ moment. The article was recently published in the NYT International Weekly, but since I do not have a current account, I will post an abridged version of the AI summary from the email.
Les advises me, “New York Times International Weekly Sept 27/8 has an article on A Retro Revival for KODAK.
“For a few years now there’s been coverage of Kodak’s huge success with branded clothing and film items/ Last year Kodak recorded $1 BILLION in revenue.
“Kodak is experiencing a retro revival by reintroducing analog formats like 35mm and Super 8 film, leveraging the nostalgia for tangible, hands-on experiences in an increasingly digital world. This strategy includes the creation of modern devices that blend analog film with digital technology, such as a new Super 8 camera with a digital viewfinder, and the successful return of its iconic shutter-style logo from 1971.
“The brand is also expanding into apparel and other areas to align with the ‘newtro’ (new + retro) trend, appealing to both existing enthusiasts and new generations seeking authentic and intentional creative processes.
“The revival emphasizes the emotional connection of storytelling, inviting users to ‘Frame the Feelings, Keep the Moments,’ and integrating community photos to create a sense of shared memory.
“Expanding beyond cameras, Kodak has entered the apparel market, with products catering to the ‘newtro’ (new + retro) trend popular in places like South Korea.
“Kodak’s resurgence aligns with broader consumer trends, such as the return of vinyl records, as people seek out tangible, hands-on experiences to counter digital overload.
“In a digital world saturated with AI [ironic in this post …] and filters, the authentic, human process of using film offers a sense of real experience and a ‘digital detox’.
“The familiar look and feel of film and classic Kodak products evoke powerful nostalgia for older generations and intrigue for younger ones.
“Film requires a more intentional, hands-on approach, which fosters deliberate creativity rather than instant digital gratification.
“The unique grainy texture and timeless aesthetic of film provides a distinct visual style sought after in filmmaking and artistic production.”
Drop in at our 2025 events to see what interesting goodies you can add to your collection (or film niche fetish). Coming up fast this month (October 19th) is our fabulous fall fair. Details are in the PHSC News newsletter for July (issue 25-7).
NB. The post title reflects an old and oft used comment that a scene snapped was “A Kodak moment” …
