another ad to introduce the 8mm movie concept in 1932
Toronto. Kodak was really serious about their 8mm camera and projector line and the opening of home movies to a far wider audience. With 4x the running time per foot of film vs. 16mm gear, Kodak was aiming at the enthusiasts who felt 16mm was just too expensive for their pocket book – especially during a depression.
Of course today’s smartphone carrying chatterboxes just do not see why the introduction of 8mm movies was so epic – black and white, 24 frames, squinty, need for special gear and a darkened room, poor resolution, etc. just doesn’t compare to full colour, 1080p quality, ready to share with everyone world wide. But that was then and this is now! in 1932, 8mm was truly revolutionary making home movies possible to a far wider audience of snap-shooters.
Like the previous post, this one is based on an American Cinematographer ad in the magazine’s August, 1932 issue. And it too is thanks to the diligence and sharing nature of my good friend, George Dunbar!
