Toronto. No need for such a slogan today – EVERYBODY went digital (there are still some niche players that insist on the beauty of the old film technique). In the film era every photo was carefully framed and shot. A roll of 36 exposures lasted a few days or weeks and would offer up one or two decent shots, if any.
Using digital, it is easy to knock off a hundred or more shots in an outing and get instant feed back on every one rather than taking a night or weeks with film. Riding the subway today, everybody seems to have a smartphone and every smartphone has a built-in camera! IF you want to try your hand at the old film technology, our fairs, shows and auctions are full of old film gear for you. Not a niche person? Nowadays even digital gear is offered!