{"id":6458,"date":"2016-09-30T10:57:44","date_gmt":"2016-09-30T14:57:44","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=6458"},"modified":"2016-09-28T13:32:18","modified_gmt":"2016-09-28T17:32:18","slug":"view-master-stereo-camera-ad","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/view-master-stereo-camera-ad\/","title":{"rendered":"View-Master Stereo Camera Ad"},"content":{"rendered":"<div id=\"attachment_6459\" style=\"width: 189px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2016\/09\/3dVMcamera.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6459\" class=\"size-full wp-image-6459\" src=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2016\/09\/3dVMcamera-sm.jpg\" alt=\"Oct 1950 HOLIDAY magazine ad for a V-M Camera\" width=\"179\" height=\"225\" \/><\/a><p id=\"caption-attachment-6459\" class=\"wp-caption-text\">Oct 1950 HOLIDAY magazine ad for a V-M Camera<\/p><\/div>\n<p><strong>Toronto<\/strong>. My friend George Dunbar sent me an email the other day showing over a dozen magazine ads from mid last century. The magazines of that era had many small illustrated want-ad size listings, often for ways to get rich quick, fix various personal problems, own your own business, or save money.<\/p>\n<p>The ad I chose today is from the October 1950 <a href=\"http:\/\/www.holiday-magazine.com\">HOLIDAY<\/a> magazine (in print from 1946 &#8211; 1977). The ad touts a <a href=\"http:\/\/phsc.ca\/View-Master.html\">View-Master<\/a> 3D camera able to take 3D colour pictures for less than the cost of snap-shots. The wrinkle, of course, is\u00a0that they are\u00a0tiny colour slides that fit a seven scene <a href=\"https:\/\/en.wikipedia.org\/wiki\/View-Master\">View-Master<\/a> reel.<\/p>\n<p>The year 1950 was in the middle of the most recent surge in the popularity of 3D. Four years later, the first edition of the <a href=\"http:\/\/www.butkus.org\/chinon\/stereo\/stereo-realist\/stereo.htm\"><em>Stereo Realist Manual<\/em><\/a> (I have a copy) was released. Unlike the View-Master camera, the <em>Realist<\/em> took an image about 3\/4 the size of a 35mm slide &#8211; bigger than half frame but smaller than full frame. \u00a0The various right and left images of shots mingled in a progressive and orderly way to save film.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. My friend George Dunbar sent me an email the other day showing over a dozen magazine ads from mid last century. The magazines of that era had many small illustrated want-ad size listings, often for ways to get rich &hellip; <a href=\"https:\/\/phsc.ca\/camera\/view-master-stereo-camera-ad\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,24],"tags":[14,635,637,258,636],"class_list":["post-6458","post","type-post","status-publish","format-standard","hentry","category-activities-other","category-camera","tag-film","tag-realist","tag-slide","tag-stereo","tag-view-master"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/6458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=6458"}],"version-history":[{"count":4,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/6458\/revisions"}],"predecessor-version":[{"id":6462,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/6458\/revisions\/6462"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=6458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=6458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=6458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}