{"id":33911,"date":"2026-04-12T01:03:11","date_gmt":"2026-04-12T05:03:11","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=33911"},"modified":"2026-04-07T21:18:41","modified_gmt":"2026-04-08T01:18:41","slug":"shrewd-marketing","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/shrewd-marketing\/","title":{"rendered":"shrewd marketing &#8230;"},"content":{"rendered":"<div id=\"attachment_33912\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2026\/04\/authentic.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33912\" class=\"size-full wp-image-33912\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2026\/04\/authentic-sm.jpg\" alt=\"\" width=\"225\" height=\"150\" \/><\/a><p id=\"caption-attachment-33912\" class=\"wp-caption-text\">a Leitz branded Swiss Army Knife<\/p><\/div>\n<p><strong>Toronto<\/strong>. Some high end camera manufacturers came up with a shrewd means to gain exposure. The firms marketed various items associated with their name or marque.<\/p>\n<p>For example, Leitz offered items like the Swiss army knife at left branded with their name, Or for those with deeper pockets, replica cameras like the UR-Leica. Or they sold glass\/crystal versions of their cameras if the shapes were definitive such as the &#8220;<a href=\"https:\/\/www.amazon.ca\/Fotodiox-Crystal-Display-Replica-Hasselblad\/dp\/B00QSS3CP8\">glassy Hassy<\/a>&#8221; crystal Hasselblad.<\/p>\n<p>While we can&#8217;t say that you will find such special treats amongst the items at our 2026 events, you will find exciting things to expand your collection\/user gear.<\/p>\n<p>Coming up fast is our May 3rd (Estate) Spring Auction and May 24th Spring Fair. Details and a poster will be pinned to the top of this site as we near the date.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. Some high end camera manufacturers came up with a shrewd means to gain exposure. The firms marketed various items associated with their name or marque. For example, Leitz offered items like the Swiss army knife at left branded with &hellip; <a href=\"https:\/\/phsc.ca\/camera\/shrewd-marketing\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[500,34,286,105,14,279,348],"class_list":["post-33911","post","type-post","status-publish","format-standard","hentry","category-activities","tag-accessories","tag-cameras","tag-darkroom","tag-digital","tag-film","tag-lenses","tag-studio"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/33911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=33911"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/33911\/revisions"}],"predecessor-version":[{"id":33915,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/33911\/revisions\/33915"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=33911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=33911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=33911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}