{"id":33290,"date":"2026-01-23T01:03:36","date_gmt":"2026-01-23T05:03:36","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=33290"},"modified":"2026-01-24T00:02:16","modified_gmt":"2026-01-24T04:02:16","slug":"it-isnt-easy-being-square","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/it-isnt-easy-being-square\/","title":{"rendered":"it isn’t easy being square …"},"content":{"rendered":"
\"\"<\/a>

lot 355 -a Voigtlander Superb TLR from the 1930s<\/p><\/div>\n

Toronto<\/strong>. Most cameras\/negatives produce a rectangular image but some do not. Instead, the photographer can expose for the square image, or visualize a landscape or portrait print.<\/p>\n

One issue with smaller cameras was the ‘squinty’ viewfinder. To solve this issue, one camera design evolved to a viewfinder as big as the negative creating the famous twin lens reflex camera (TLR).<\/p>\n

However; solving one problem raised another: the camera was almost impossible to use on its side. This was solved by making the negative format square eliminated the need to hold the camera sideways.<\/p>\n

IMPORTANT: OUR AUCTION WAS RESCHEDULED TO FEB 15th DUE TO BAD WEATHER. \u00a0A typical TLR is the Voigtl\u00e4nder Superb (lot 355). This and a few other TLRs will be offered at our February 15th auction<\/a>. Come on down to our first 2026 event and bid on items that tweak your interest (collecting, using, etc.)<\/p>\n

NB: The title of this post is a riff on Kermit the frog’s famous ditty,”It’s Not Easy Being Green<\/a>“.<\/p>\n","protected":false},"excerpt":{"rendered":"

Toronto. Most cameras\/negatives produce a rectangular image but some do not. Instead, the photographer can expose for the square image, or visualize a landscape or portrait print. One issue with smaller cameras was the ‘squinty’ viewfinder. To solve this issue, … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[500,35,34,286,279],"class_list":["post-33290","post","type-post","status-publish","format-standard","hentry","category-auction","tag-accessories","tag-books","tag-cameras","tag-darkroom","tag-lenses"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/33290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=33290"}],"version-history":[{"count":6,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/33290\/revisions"}],"predecessor-version":[{"id":33334,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/33290\/revisions\/33334"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=33290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=33290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=33290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}