{"id":3065,"date":"2013-09-22T12:47:12","date_gmt":"2013-09-22T16:47:12","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=3065"},"modified":"2013-09-22T12:56:15","modified_gmt":"2013-09-22T16:56:15","slug":"layar-making-newspapers-interactive","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/layar-making-newspapers-interactive\/","title":{"rendered":"layar &#8211; making newspapers interactive"},"content":{"rendered":"<p><a href=\"https:\/\/www.layar.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3066\" alt=\"layar-logo.a2c90edab9dd\" src=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2013\/09\/layar-logo.a2c90edab9dd.png\" width=\"100\" height=\"80\" \/><\/a><strong>Toronto, September 20, 2013.<\/strong>\u00a0On Friday, Carol looked up from the Toronto Star and said, &#8220;What&#8217;s this mean&#8221;? \u00a0pointing to a funny little cell phone icon next to a photo. \u00a0&#8220;It must let you see more,&#8221; I said. Turning to the \u00a0front section of the Star, I found an explanation. <!--more-->A smart phone, tablet or even my iPod Touch camera could be used to scan any image or ad with the cell phone icon to see a different view\/voice\/video by using the free app. Downloading the <strong>layar<\/strong> app, I spent over 30 minutes scanning numerous photos and ads with varying results. It finally clicked on me that the scans linked via wifi to a video URL which I could bring up on my iPod Touch&#8217;s video viewer. Apparently smart phones (except Blackberry&#8230;) can show the video directly <em>without<\/em> resorting to a video link URL.<\/p>\n<p>A client pays for special software to imbed a video in any picture (click on the icon at left to see the web site). \u00a0Using the free reader app and a smart phone, iPad or iPod Touch, anyone can view the imbedded video.<\/p>\n<p>The <strong>layar<\/strong> app can also be used to view QR codes (those funny boxes about an inch square enclosing random looking thick black and white dots).<\/p>\n<p>The Toronto Star apparently hosted <strong>layar-<\/strong>based ads on Friday for (I suspect) an automobile company since many photos and car ads had the little cell phone icon near by. The Globe didn&#8217;t have any imbedded videos on Friday&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto, September 20, 2013.\u00a0On Friday, Carol looked up from the Toronto Star and said, &#8220;What&#8217;s this mean&#8221;? \u00a0pointing to a funny little cell phone icon next to a photo. \u00a0&#8220;It must let you see more,&#8221; I said. Turning to the &hellip; <a href=\"https:\/\/phsc.ca\/camera\/layar-making-newspapers-interactive\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[192,191,59],"class_list":["post-3065","post","type-post","status-publish","format-standard","hentry","category-activities-other","tag-layar","tag-newspaper","tag-toronto"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/3065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=3065"}],"version-history":[{"count":4,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/3065\/revisions"}],"predecessor-version":[{"id":3070,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/3065\/revisions\/3070"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=3065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=3065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=3065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}