{"id":27716,"date":"2024-01-07T01:03:45","date_gmt":"2024-01-07T05:03:45","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=27716"},"modified":"2024-01-06T02:02:46","modified_gmt":"2024-01-06T06:02:46","slug":"when-a-print-in-60-seconds-was-fast","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/when-a-print-in-60-seconds-was-fast\/","title":{"rendered":"when a print in 60 seconds was fast!"},"content":{"rendered":"
\"\"<\/a>

advertisement for the1955 pictures-in-a-minute camera from the December 5th, 1955 edition of LIFE.<\/p><\/div>\n

Toronto<\/strong>. What a heady time! WW2 was over a decade earlier; improvements in photography came fast and furious, and everyone wanted to get in on the game. Faster films; more colour options; better lighting; flash bulbs; portable electronic flash; etc. were just a few of the ‘fresh eggs’ being touted.<\/p>\n

One incredible feat was performed by Edwin Land<\/a>. Land devised a chemical process to create a decent finished print in-camera in about 60 seconds. Unheard of! For Christmas 1948 a handful of his cameras and films were offered in a single store (in Boston) – CAMERAS and FILM SOLD OUT the same day.<\/p>\n

This ad, about 7 years later, continued to push the primary difference of Polaroid Land<\/a> cameras and film – a finished print in 60 seconds. To the modern day smartphone camera user, 60 seconds seems like waiting an eternity just to see a crummy small B&W photograph. But over 70 years ago such rapid turnaround on a photograph was astounding! Most photographs took a week or two after the roll was mailed to the processing firm (remember Chas Abel<\/a> here in Toronto).<\/p>\n

Again, we are indebted to my good friend, George Dunbar, for spotting and sharing this bit of photographic history. While Polaroid<\/a> Land cameras and film (original colour film in SX-70 size) are still around, Fuji also makes similar film along with their Instax<\/a> cameras. Others also make and\/or sell cameras<\/a> that use Instax films. The modern day “Polaroid” style film in full colour takes less than 10 seconds to process in-camera.<\/p>\n","protected":false},"excerpt":{"rendered":"

Toronto. What a heady time! WW2 was over a decade earlier; improvements in photography came fast and furious, and everyone wanted to get in on the game. Faster films; more colour options; better lighting; flash bulbs; portable electronic flash; etc. … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[973,398,14,301],"class_list":["post-27716","post","type-post","status-publish","format-standard","hentry","category-history","tag-advertisement","tag-camera","tag-film","tag-polaroid"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/27716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=27716"}],"version-history":[{"count":6,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/27716\/revisions"}],"predecessor-version":[{"id":27724,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/27716\/revisions\/27724"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=27716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=27716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=27716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}