{"id":27524,"date":"2023-12-10T01:03:06","date_gmt":"2023-12-10T05:03:06","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=27524"},"modified":"2023-12-08T23:29:38","modified_gmt":"2023-12-09T03:29:38","slug":"a-real-brick","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/a-real-brick\/","title":{"rendered":"a real brick &#8230;"},"content":{"rendered":"<div id=\"attachment_27525\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2023\/12\/Argus-camera-Life-Magazine-Jan-28-1957-topaz-enhance-4x-textai.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-27525\" class=\"size-full wp-image-27525\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2023\/12\/Argus-camera-Life-Magazine-Jan-28-1957-topaz-enhance-4x-textai-sm.jpg\" alt=\"\" width=\"225\" height=\"148\" \/><\/a><p id=\"caption-attachment-27525\" class=\"wp-caption-text\">January 1957 ad in LIFE magazine for the Argus C-3<\/p><\/div>\n<p><strong>Toronto<\/strong>. We have commented on the famous Argus <a href=\"https:\/\/phsc.ca\/camera\/the-brick\/\">C-3 camera many times<\/a>, but this beautiful ad was just too hard to pass up.<\/p>\n<p>Fondly known as the &#8216;brick&#8217;, the C-3 (C3) was by far the best selling camera of the entire Argus line. The camera was even shown in &#8216;action&#8217; in some Hollywood movies in implausible jobs or by actors who could easily afford far better quality cameras.<\/p>\n<p>Please excuse the images here. While Photo AI, Affinity Photo, and Focus Magic improve the image and larger text, Photo AI does a number on the small print at this stage in its life.<\/p>\n<p>Thanks to my good friend, George Dunbar, for sharing this wonderful colour advertisement by Argus in the January 28, 1957 issue of LIFE magazine. Film, Argus, LIFE, and the C-3 are but memories to those old enough to have read, saw, or used and relied on such antiquities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. We have commented on the famous Argus C-3 camera many times, but this beautiful ad was just too hard to pass up. Fondly known as the &#8216;brick&#8217;, the C-3 (C3) was by far the best selling camera of the &hellip; <a href=\"https:\/\/phsc.ca\/camera\/a-real-brick\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[972,2130,2547,2131,398,425],"class_list":["post-27524","post","type-post","status-publish","format-standard","hentry","category-history","tag-ad","tag-argus","tag-c-3","tag-c3","tag-camera","tag-life"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/27524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=27524"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/27524\/revisions"}],"predecessor-version":[{"id":27528,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/27524\/revisions\/27528"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=27524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=27524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=27524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}