{"id":27380,"date":"2023-11-22T01:03:24","date_gmt":"2023-11-22T05:03:24","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=27380"},"modified":"2023-11-19T22:14:52","modified_gmt":"2023-11-20T02:14:52","slug":"a-different-flashlight","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/a-different-flashlight\/","title":{"rendered":"a different flashlight &#8230;"},"content":{"rendered":"<div id=\"attachment_27381\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2023\/11\/Graflex-Popular-Mechanics-Dec.-1955.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-27381\" class=\"size-full wp-image-27381\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2023\/11\/Graflex-Popular-Mechanics-Dec.-1955-SM.jpg\" alt=\"\" width=\"225\" height=\"173\" \/><\/a><p id=\"caption-attachment-27381\" class=\"wp-caption-text\">Graflex advertises its Stroboflash III electronic flash in the mid 1950s<\/p><\/div>\n<p><strong>Toronto<\/strong>. In the 1950s, one of the big fresh eggs was the portable electronic flash. Mind you the cost would buy a lifetime-plus of flash bulbs and guns for most serious or beginning amateurs.<\/p>\n<p>In the December, 1955 issue of Popular Mechanics, Graflex advertised its &#8216;new&#8217; StroboFlash III with a 200 watt-second flash. The extremely brief flash was the equivalent of daylight and once connected, simple to use and reliable.<\/p>\n<p>In any case, as electronic flashes became smaller and cheaper they became firstly hot shoe accessories, then built-ins. Today&#8217;s smartphone cameras have an even tinier built-in flash that can be set to on\/off\/auto. The huge and heavy external strobes of yesterday are but a memory now &#8211; brought to mind when we see ads like this.<\/p>\n<p>Thanks is due George Dunbar for sharing this touch of history (nearly 70 years ago) with us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. In the 1950s, one of the big fresh eggs was the portable electronic flash. Mind you the cost would buy a lifetime-plus of flash bulbs and guns for most serious or beginning amateurs. In the December, 1955 issue of &hellip; <a href=\"https:\/\/phsc.ca\/camera\/a-different-flashlight\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[4488,14,755],"class_list":["post-27380","post","type-post","status-publish","format-standard","hentry","category-history","tag-eectronic","tag-film","tag-flash"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/27380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=27380"}],"version-history":[{"count":2,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/27380\/revisions"}],"predecessor-version":[{"id":27384,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/27380\/revisions\/27384"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=27380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=27380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=27380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}