{"id":26050,"date":"2023-06-03T01:03:58","date_gmt":"2023-06-03T05:03:58","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=26050"},"modified":"2023-06-02T02:07:21","modified_gmt":"2023-06-02T06:07:21","slug":"really","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/really\/","title":{"rendered":"photography and real estate? really?"},"content":{"rendered":"<div id=\"attachment_26051\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2023\/06\/realestate.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26051\" class=\"wp-image-26051 size-full\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2023\/06\/realestate-sm.jpg\" alt=\"\" width=\"225\" height=\"157\" \/><\/a><p id=\"caption-attachment-26051\" class=\"wp-caption-text\">A look c1960 at the back of a home on a corner lot<\/p><\/div>\n<p><strong>Toronto<\/strong>. Real estate is a huge user of photography, even today. In the 1930s, Realtors like CYRIL R. DEMARA CO. LTD. would own engraved cameras (the engraving shown is on a 1937 Leica IIIa).<\/p>\n<p>Others then and now would choose to hire a professional to take representative photos, etc., often using wide angle lenses, special lighting and (in the days of film or videos) tripods.<\/p>\n<p>Photographs let potential buyers view the property in advance and later at their leisure. Today the photographs are in colour showing every room, the house exterior, and the property. Often a short video would be taken, or a slide show of stills created, or a form of VR offered letting \u00a0the prospective buyers and the just plain curious look through the house and all its staging on their \u00a0computer sitting in a comfortable chair.<\/p>\n<p>More recently, there is a growing trend to photograph empty rooms and then via computer fill them digitally as desired by prospective buyers using their choice of furniture, colours, and placements.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. Real estate is a huge user of photography, even today. In the 1930s, Realtors like CYRIL R. DEMARA CO. LTD. would own engraved cameras (the engraving shown is on a 1937 Leica IIIa). Others then and now would choose &hellip; <a href=\"https:\/\/phsc.ca\/camera\/really\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[100,220],"class_list":["post-26050","post","type-post","status-publish","format-standard","hentry","category-history","tag-photography","tag-photos"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/26050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=26050"}],"version-history":[{"count":5,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/26050\/revisions"}],"predecessor-version":[{"id":26065,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/26050\/revisions\/26065"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=26050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=26050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=26050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}