{"id":25937,"date":"2023-05-18T01:03:02","date_gmt":"2023-05-18T05:03:02","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=25937"},"modified":"2023-05-16T23:44:09","modified_gmt":"2023-05-17T03:44:09","slug":"whats-in-a-name-2","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/whats-in-a-name-2\/","title":{"rendered":"what’s in a name?"},"content":{"rendered":"
\"\"<\/a>

1953 ad for Brand Names Foundation<\/p><\/div>\n

Toronto<\/strong>. A brand<\/a> name denotes the style and quality of a company’s products. Post war, an American foundation was incorporated to promote national or international names over small local firms. The foundation was called, “Brand Names Foundation, Inc.<\/a>” and was discussed in the book “Advertising in the Age of Persuasion” , a brief pr\u00e9cis of which is cited in the above link. The book evolved from a CBC series by Terry O’Reilly<\/a> which I listened to \u00a0a few years back,<\/p>\n

The premise of the foundation was promotion of national brands and encouraging people to switch from possibly less capable local brands to the far bigger nationals\/internationals like Kodak or Ansco in photography.<\/p>\n

A big thank you to my good friend and fellow photo enthusiast, George Dunbar, for sharing this full page ad from the January, 1953 issue of Popular Mechanics.<\/p>\n","protected":false},"excerpt":{"rendered":"

Toronto. A brand name denotes the style and quality of a company’s products. Post war, an American foundation was incorporated to promote national or international names over small local firms. The foundation was called, “Brand Names Foundation, Inc.” and was … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[972,973,4351,4352],"class_list":["post-25937","post","type-post","status-publish","format-standard","hentry","category-history","tag-ad","tag-advertisement","tag-brand-name","tag-quality"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/25937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=25937"}],"version-history":[{"count":2,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/25937\/revisions"}],"predecessor-version":[{"id":25941,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/25937\/revisions\/25941"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=25937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=25937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=25937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}