{"id":25751,"date":"2023-04-25T01:03:47","date_gmt":"2023-04-25T05:03:47","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=25751"},"modified":"2023-04-25T01:57:25","modified_gmt":"2023-04-25T05:57:25","slug":"what-a-bargain-2","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/what-a-bargain-2\/","title":{"rendered":"what a bargain!"},"content":{"rendered":"<div id=\"attachment_25752\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2023\/04\/Graflex-Popular-Mechanics-May-1952.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25752\" class=\"size-full wp-image-25752\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2023\/04\/Graflex-Popular-Mechanics-May-1952-sm.jpg\" alt=\"\" width=\"225\" height=\"183\" \/><\/a><p id=\"caption-attachment-25752\" class=\"wp-caption-text\">1952 ad for the Graflex Ciro 35 camera<\/p><\/div>\n<p><strong>Toronto<\/strong>. I&#8217;ve noticed over the years that in every industry larger companies buy up smaller ones for a variety of reasons &#8211; features, expanded territory, potential, etc. The photographic industry was\/is no different as attested by the early years of Kodak.<\/p>\n<p>My good friend and fellow PHSC member, George Dunbar, sent me this interesting link to a Graflex ad in Popular Mechanics (May 1952 issue).<\/p>\n<p>Post war, Graflex added the <a href=\"http:\/\/camera-wiki.org\/wiki\/Ciro_35\">Ciro camera line<\/a> to attract &#8216;modern&#8217; customers who viewed the large traditional Graflex cameras as old fashioned vs the \u00a0more modern designs that used 120 or 135 roll film.<\/p>\n<p>The <a href=\"http:\/\/www.jollinger.com\/photo\/cam-coll\/cameras\/Ciro_35.html\">Ciro 35<\/a> line was touted as a bargain at &#8216;under $50&#8217;. \u00a0In this way Graflex was suggesting an aspiring amateur could get a better deal by buying a home grown camera. All too soon, the more serious amateur would turn to interchangeable lenses or add-on lens elements to make his camera more flexible &#8211; features not offered in 1952 by the <a href=\"https:\/\/www.butkus.org\/chinon\/ciro_35\/ciro_35.htm\">Ciro<\/a> line.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. I&#8217;ve noticed over the years that in every industry larger companies buy up smaller ones for a variety of reasons &#8211; features, expanded territory, potential, etc. The photographic industry was\/is no different as attested by the early years of &hellip; <a href=\"https:\/\/phsc.ca\/camera\/what-a-bargain-2\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[972,973,398],"class_list":["post-25751","post","type-post","status-publish","format-standard","hentry","category-history","tag-ad","tag-advertisement","tag-camera"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/25751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=25751"}],"version-history":[{"count":1,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/25751\/revisions"}],"predecessor-version":[{"id":25754,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/25751\/revisions\/25754"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=25751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=25751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=25751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}