{"id":25029,"date":"2023-01-25T01:03:02","date_gmt":"2023-01-25T05:03:02","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=25029"},"modified":"2023-01-23T22:08:09","modified_gmt":"2023-01-24T02:08:09","slug":"flattop","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/flattop\/","title":{"rendered":"flattop"},"content":{"rendered":"<div id=\"attachment_25030\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2023\/01\/Kodak-Popular-Mechanics-Feb.-1950.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25030\" class=\"size-full wp-image-25030\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2023\/01\/Kodak-Popular-Mechanics-Feb.-1950-sm.jpg\" alt=\"\" width=\"225\" height=\"120\" \/><\/a><p id=\"caption-attachment-25030\" class=\"wp-caption-text\">Think enlarger, think Kodak, think Hobbyist!<\/p><\/div>\n<p><strong>Toronto<\/strong>. \u00a0Post WW2, Kodak made goods to be all things photographic ensuring any new comer to the hobby would automatically think &#8216;Kodak&#8217; when outfitting his\/her camera, darkroom, studio, etc.<\/p>\n<p>Enlargers were no exception. In the early 1950 ad shown, Kodak advertised its &#8216;Kodak Hobbyist&#8217; enlarger and accessories. Popular at the time were fluorescent lights and the so-called &#8216;cold light&#8217; enlarger using a circular tube and a specially shaped and painted enlarger head to produce an overall even illumination.<\/p>\n<p>The touted benefit of cold lighting was the elimination of dust spots on the negative &#8211; those missed by any careful cleaning process. Traditional lighting used a condenser and a bright point source light that boosted contrast, print resolution, and any pesky bits of dust on the tiny negative.<\/p>\n<p>A tip of the hat goes to that energetic researcher and very good friend, George Dunbar, for discovering and sharing this ad with us.<\/p>\n<p>NB. The post title is the name of one of Chester Gould&#8217;s Dick Tracy comic <a href=\"https:\/\/en.wikipedia.org\/wiki\/Flattop_(Dick_Tracy_villain)\">villains<\/a> (and the look of Kodak&#8217;s enlarger head)!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. \u00a0Post WW2, Kodak made goods to be all things photographic ensuring any new comer to the hobby would automatically think &#8216;Kodak&#8217; when outfitting his\/her camera, darkroom, studio, etc. Enlargers were no exception. In the early 1950 ad shown, Kodak &hellip; <a href=\"https:\/\/phsc.ca\/camera\/flattop\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[4271,286,447,4272,21],"class_list":["post-25029","post","type-post","status-publish","format-standard","hentry","category-history","tag-cool-light","tag-darkroom","tag-enlarger","tag-fluorescent","tag-kodak"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/25029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=25029"}],"version-history":[{"count":2,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/25029\/revisions"}],"predecessor-version":[{"id":25033,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/25029\/revisions\/25033"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=25029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=25029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=25029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}