{"id":23617,"date":"2022-07-09T01:03:23","date_gmt":"2022-07-09T05:03:23","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=23617"},"modified":"2022-07-11T00:16:12","modified_gmt":"2022-07-11T04:16:12","slug":"flexing-some-muscle","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/flexing-some-muscle\/","title":{"rendered":"flexing some muscle"},"content":{"rendered":"
\"\"<\/a>

1944 ad for Argoflex camera<\/p><\/div>\n

Toronto<\/strong>. Argus was known for American made cameras, especially the ‘brick<\/a>‘ – the Argus C3. However, the company also dabbled in TLR designs. This ad shown at left is for the Argoflex – Likely a model E<\/a> given the date and look – although the company did make an earlier TLR simply named Argoflex.<\/p>\n

The basic lens and shutter have some settings (at least one article calls the plain Argoflex a ‘box camera’). The design mimics the Rollei cameras of the day which were unavailable here or in the States after WW2 began.<\/p>\n

This ad is from the June, 1944 issue of Popular Mechanics, hence the war theme. My thanks to my good friend, George Dunbar, for sharing this find with us. I can only recall the 35mm cameras Argus sold over the years. Nevertheless, visit our trunk sale this month<\/a> – you may fine a TLR for your collection – even an Argoflex …<\/p>\n","protected":false},"excerpt":{"rendered":"

Toronto. Argus was known for American made cameras, especially the ‘brick‘ – the Argus C3. However, the company also dabbled in TLR designs. This ad shown at left is for the Argoflex – Likely a model E given the date … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[972,973,4127,2130,2221],"class_list":["post-23617","post","type-post","status-publish","format-standard","hentry","category-history","tag-ad","tag-advertisement","tag-argoflex","tag-argus","tag-tlr"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/23617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=23617"}],"version-history":[{"count":4,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/23617\/revisions"}],"predecessor-version":[{"id":23635,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/23617\/revisions\/23635"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=23617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=23617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=23617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}