{"id":23230,"date":"2022-05-15T01:30:34","date_gmt":"2022-05-15T05:30:34","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=23230"},"modified":"2022-05-15T01:36:09","modified_gmt":"2022-05-15T05:36:09","slug":"good-lord-a-deardorff","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/good-lord-a-deardorff\/","title":{"rendered":"good lord! a Deardorff!"},"content":{"rendered":"<div id=\"attachment_23231\" style=\"width: 216px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2022\/05\/Deardorff-American-Cinematographer-Jan.-1930.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-23231\" class=\"size-full wp-image-23231\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2022\/05\/Deardorff-American-Cinematographer-Jan.-1930-sm.jpg\" alt=\"\" width=\"206\" height=\"196\" \/><\/a><p id=\"caption-attachment-23231\" class=\"wp-caption-text\">remember Deardorff cameras?<\/p><\/div>\n<p><strong>Toronto<\/strong>. Things that seemed so important decades ago are not even a consideration today. This advertisement from the January, 1930 magazine called American Cinematographer is a case in point.<\/p>\n<p>A rising and falling front with a short focus lens was <em>de rigour<\/em> back then for street photos of sky scrapers so the photographer could keep the building lines parallel and capture all of the building in his shot.<\/p>\n<p>This feature was so important that <a href=\"https:\/\/en.wikipedia.org\/wiki\/Deardorff\">Deardorff<\/a> chose to highlight it as a way to separate their <a href=\"https:\/\/www.youtube.com\/watch?v=vfls-xkHBd8\">cameras<\/a> from the herd.<\/p>\n<p>We must thank my good friend George Dunbar for sharing this find with us. Well done, George!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. Things that seemed so important decades ago are not even a consideration today. This advertisement from the January, 1930 magazine called American Cinematographer is a case in point. A rising and falling front with a short focus lens was &hellip; <a href=\"https:\/\/phsc.ca\/camera\/good-lord-a-deardorff\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[972,398,4025],"class_list":["post-23230","post","type-post","status-publish","format-standard","hentry","category-history","tag-ad","tag-camera","tag-street-scene"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/23230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=23230"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/23230\/revisions"}],"predecessor-version":[{"id":23235,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/23230\/revisions\/23235"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=23230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=23230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=23230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}