{"id":22931,"date":"2022-03-19T01:06:59","date_gmt":"2022-03-19T05:06:59","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=22931"},"modified":"2022-03-18T20:33:11","modified_gmt":"2022-03-19T00:33:11","slug":"too-little-too-late","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/too-little-too-late\/","title":{"rendered":"too little, too late"},"content":{"rendered":"<div id=\"attachment_22932\" style=\"width: 224px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2022\/03\/Kodak-Popular-Mechanics-June-1934.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22932\" class=\"size-full wp-image-22932\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2022\/03\/Kodak-Popular-Mechanics-June-1934-sm.jpg\" alt=\"\" width=\"214\" height=\"225\" \/><\/a><p id=\"caption-attachment-22932\" class=\"wp-caption-text\">1934 ad for the Kodak SIX-20 folder<\/p><\/div>\n<p><strong>Toronto<\/strong>. In this June, 1934 advertisement in Popular Mechanics, Kodak announced its new <a href=\"https:\/\/www.aperturepreview.com\/kodak-six20\">SIX-20 folder<\/a>. The camera had lots of features but ignored the growing ground swell of minicam sales. My dad bought a <a href=\"https:\/\/phsc.ca\/camera\/how-to-make-good-pictures-in-1936\/\">simpler version of the SIX-20<\/a> a few years later and used it to capture many of my childhood moments.<\/p>\n<p>While the camera did include many of the features that attracted shutter bugs to the 35mm cameras of the day, it was just one camera in Kodak&#8217;s stable; one that missed the minicam revolution that peaked a few years late when the<a href=\"https:\/\/phsc.ca\/camera\/the-minicam-boom-in-the-mid-1930s\/\"> revolution was featured in Fortune magazine<\/a>.<\/p>\n<p>Once more, we are indebted to my good friend and fellow photography enthusiast, George Dunbar, for sharing this wonderful ad from yesteryear with us.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. In this June, 1934 advertisement in Popular Mechanics, Kodak announced its new SIX-20 folder. The camera had lots of features but ignored the growing ground swell of minicam sales. My dad bought a simpler version of the SIX-20 a &hellip; <a href=\"https:\/\/phsc.ca\/camera\/too-little-too-late\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[972,398,14,21,93,260,59],"class_list":["post-22931","post","type-post","status-publish","format-standard","hentry","category-history","tag-ad","tag-camera","tag-film","tag-kodak","tag-movie","tag-rochester","tag-toronto"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/22931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=22931"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/22931\/revisions"}],"predecessor-version":[{"id":22935,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/22931\/revisions\/22935"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=22931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=22931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=22931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}