{"id":22888,"date":"2022-03-13T01:06:19","date_gmt":"2022-03-13T05:06:19","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=22888"},"modified":"2022-03-12T20:21:45","modified_gmt":"2022-03-13T00:21:45","slug":"e-is-for-effort","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/e-is-for-effort\/","title":{"rendered":"e is for effort"},"content":{"rendered":"<div id=\"attachment_22889\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2022\/03\/Kodak-16mm-American-Cinematographer-Feb.-1937.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22889\" class=\"size-full wp-image-22889\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2022\/03\/Kodak-16mm-American-Cinematographer-Feb.-1937-sm.jpg\" alt=\"\" width=\"225\" height=\"176\" \/><\/a><p id=\"caption-attachment-22889\" class=\"wp-caption-text\">1937 ad announcing the 16mm model E Cin\u00e9-Kodak movie camera<\/p><\/div>\n<p><strong>Toronto<\/strong>. In February of 1937, Kodak advertised <a href=\"https:\/\/en.wikipedia.org\/wiki\/Cin\u00e9-Kodak\">this movie camera<\/a>\u00a0as the running mate to the inexpensive model EE <a href=\"https:\/\/www.youtube.com\/watch?v=Jvn4QWcQ-b4\">Kodascope<\/a><span class=\"Apple-converted-space\">\u00a0 <\/span>(movie projector to you) using the American Cinematographer magazine to target potential buyers.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>This 16mm movie camera and associated projector were entry level gear for all prospective movie makers on a tight budget. Like all Kodak cameras, the intent was to encourage the sale of film and supplies.<\/p>\n<p>A big thanks to our resident photo historian, my good friend George Dunbar, for sharing this neat little advertisement from back when the mighty Kodak company introduced the model E 16mm movie camera.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. In February of 1937, Kodak advertised this movie camera\u00a0as the running mate to the inexpensive model EE Kodascope\u00a0 (movie projector to you) using the American Cinematographer magazine to target potential buyers.\u00a0 This 16mm movie camera and associated projector were &hellip; <a href=\"https:\/\/phsc.ca\/camera\/e-is-for-effort\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[398,14,21,93],"class_list":["post-22888","post","type-post","status-publish","format-standard","hentry","category-history","tag-camera","tag-film","tag-kodak","tag-movie"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/22888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=22888"}],"version-history":[{"count":4,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/22888\/revisions"}],"predecessor-version":[{"id":22892,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/22888\/revisions\/22892"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=22888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=22888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=22888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}