{"id":22434,"date":"2022-01-12T01:02:35","date_gmt":"2022-01-12T05:02:35","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=22434"},"modified":"2022-01-12T01:38:25","modified_gmt":"2022-01-12T05:38:25","slug":"fleet-of-foot-with-fully-adjustable-slow-speeds-too","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/fleet-of-foot-with-fully-adjustable-slow-speeds-too\/","title":{"rendered":"fleet of foot, with fully adjustable slow speeds too"},"content":{"rendered":"<div id=\"attachment_22435\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2022\/01\/Leica-American-Cinematography-Sept.-1935.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22435\" class=\"size-full wp-image-22435\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2022\/01\/Leica-American-Cinematography-Sept.-1935-sm.jpg\" alt=\"\" width=\"225\" height=\"178\" \/><\/a><p id=\"caption-attachment-22435\" class=\"wp-caption-text\">Leica III (or model F) advertisement in fall 1935<\/p><\/div>\n<p><strong>Toronto<\/strong>. In 1935, advertisements pointed out how a particular camera or maker was different. Was superior to the rest. Was a far better buy than the competition.<\/p>\n<p>This was especially noticeable in highly competitive America. For example, Leitz NY would not just show the technical specifications and how well built their products were, but how much <em>better<\/em> they did their job &#8211; faster speeds, easier and faster to use, and far superior in construction.<\/p>\n<p>In a typical ad (September, 1935 issue of American Cinematographer), a new model F (Leica III) is shown (top shutter speed 1\/500th) but the copy states Leica had a top speed of 1\/000 second (actually this was for the Leica IIIa or an earlier model factory modified). With a fast shutter speed and a fast SUMMAR f\/2 lens, the camera could easily take a sequence of bicycle shots in a couple of seconds (a model with 1\/500th shutter speed and a slower lens would be just fine, too).<\/p>\n<p>Because the higher end models had a slow speed mechanism that was continuously adjustable from 1\/20th second to a full second, a feature not available for other cameras, this was also emphasized in the ad.<\/p>\n<p>The mechanism used was a clockwork device that held the second shutter curtain back briefly to extend the shutter speeds down to a second. If a lower cost Leica model without the slow speeds was returned to the factory, this device could be easily retrofitted.<\/p>\n<p>My thanks to my good friend and retired corporate photographer, George Dunbar, for both the ad and the idea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. In 1935, advertisements pointed out how a particular camera or maker was different. Was superior to the rest. Was a far better buy than the competition. This was especially noticeable in highly competitive America. For example, Leitz NY would &hellip; <a href=\"https:\/\/phsc.ca\/camera\/fleet-of-foot-with-fully-adjustable-slow-speeds-too\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[972,973,97,61,1186,401,679,1870],"class_list":["post-22434","post","type-post","status-publish","format-standard","hentry","category-history","tag-ad","tag-advertisement","tag-bicycle","tag-leica","tag-leitz-ny","tag-lens","tag-shutter","tag-summar"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/22434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=22434"}],"version-history":[{"count":2,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/22434\/revisions"}],"predecessor-version":[{"id":22438,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/22434\/revisions\/22438"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=22434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=22434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=22434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}