{"id":22249,"date":"2021-12-18T01:04:22","date_gmt":"2021-12-18T05:04:22","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=22249"},"modified":"2021-12-17T22:34:18","modified_gmt":"2021-12-18T02:34:18","slug":"never-heard-of-hessercolor-have-you","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/never-heard-of-hessercolor-have-you\/","title":{"rendered":"never heard of Hessercolor &#8211; have you?"},"content":{"rendered":"<div id=\"attachment_22251\" style=\"width: 190px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2021\/12\/Hessercolor-portrait.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22251\" class=\"wp-image-22251 size-full\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2021\/12\/Hessercolor-portrait-sm.jpg\" alt=\"\" width=\"180\" height=\"225\" \/><\/a><p id=\"caption-attachment-22251\" class=\"wp-caption-text\">A colour portrait of Delores del Rio (1936) by Hesser in Hessercolor<\/p><\/div>\n<p><strong>Toronto<\/strong>. George Dunbar sent me a link from the January, 1934 issue of International Photographer. titled, &#8220;<a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2021\/12\/Hessercolor-International-Photographer-Jan.-1934.jpg\">The Wonders of Hessercolor<\/a>&#8220;. \u00a0There is an <a href=\"https:\/\/broadway.cas.sc.edu\/content\/edwin-bower-hessers-strange-and-arty-journey\">interesting article on Hesser<\/a> at &#8220;<a href=\"https:\/\/broadway.cas.sc.edu\">Broadway Photographs<\/a>&#8220;.<\/p>\n<p>Hesser took on Kodak and failed to succeed. He was trained as an artist, moved to Hollywood and took up photography. He became a well known portrait photographer in Hollywood. His process was an effort to improve the colour stills used in theatres to advertise movies.<\/p>\n<p>Hesser designed a camera that used three filters on B&amp;W film negative material &#8211; red, yellow, and blue. Each filter was used in very short succession then each negative was enlarged and layered on a special material to create the colour positive. His personal life was messy and he tended to shoot nudes as well as more acceptable portraits.<\/p>\n<p>His process had disappeared by the time I discovered photography and his idea of using three filters in rapid sequence on ONE negative strip never took off. \u00a0The photograph used for this post is courtesy of <a href=\"https:\/\/www.hollywoodpinups.com\/products\/dolores-del-rio-by-edwin-bower-hesser-1942-new\">Hollywood Pinups<\/a> who \u00a0sell modern reproductions at reasonable prices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. George Dunbar sent me a link from the January, 1934 issue of International Photographer. titled, &#8220;The Wonders of Hessercolor&#8220;. \u00a0There is an interesting article on Hesser at &#8220;Broadway Photographs&#8220;. Hesser took on Kodak and failed to succeed. He was &hellip; <a href=\"https:\/\/phsc.ca\/camera\/never-heard-of-hessercolor-have-you\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[972,973,398,3978,3977,763],"class_list":["post-22249","post","type-post","status-publish","format-standard","hentry","category-history","tag-ad","tag-advertisement","tag-camera","tag-hessercolor","tag-movie-stars","tag-portraits"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/22249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=22249"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/22249\/revisions"}],"predecessor-version":[{"id":22253,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/22249\/revisions\/22253"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=22249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=22249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=22249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}