{"id":21424,"date":"2021-08-29T01:04:31","date_gmt":"2021-08-29T05:04:31","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=21424"},"modified":"2021-08-27T20:35:10","modified_gmt":"2021-08-28T00:35:10","slug":"i-shot-an-arrow-in-the-sky","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/i-shot-an-arrow-in-the-sky\/","title":{"rendered":"I shot an arrow up in the sky …"},"content":{"rendered":"
\"\"<\/a>

Kodak ad from December, 1948 Popular Photography magazine<\/p><\/div>\n

Toronto<\/strong>. WW2 had ended three years earlier and the world was getting back to normal. Just a year before this December 1948 ad appeared, Ansel Adams took a photograph of mountain climbers on \u00a0the top of Yosemite Park’s famous ‘Lost Arrow’ peak.<\/p>\n

Kodak used their ad to tout the virtues of its then super fast Super-XX B&W film<\/a> which allowed Adams to take the shot at a modest (for him) f\/22 with a good depth of field (Super-XX was about ASA\/ISO 200<\/a>. The grainy Super-XX was replaced by Tri-X which was ASA 320, then ASA 400. With finer grain than Super-XX, Tri-X was open to push development increasing the film speed a stop or so.<\/p>\n

Thank you to George Dunbar for his diligence in recognizing the historical significance of Kodak’s advertisement in choosing this challenging photograph taken by Adams for its ad on Super-XX film. I used a roll as a kid indoors at about f\/16 and 1\/25th – all my shots were terribly under exposed.<\/p>\n

Note: The post title is a riff on the first line of Longfellow’s poem, “The Arrow and the Song<\/a>“.<\/p>\n","protected":false},"excerpt":{"rendered":"

Toronto. WW2 had ended three years earlier and the world was getting back to normal. Just a year before this December 1948 ad appeared, Ansel Adams took a photograph of mountain climbers on \u00a0the top of Yosemite Park’s famous ‘Lost … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[972,463,14,21,3817,498,3818],"class_list":["post-21424","post","type-post","status-publish","format-standard","hentry","category-history","tag-ad","tag-ansel-adams","tag-film","tag-kodak","tag-lost-arrow","tag-super-xx","tag-yosemite"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/21424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=21424"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/21424\/revisions"}],"predecessor-version":[{"id":21431,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/21424\/revisions\/21431"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=21424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=21424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=21424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}