{"id":21281,"date":"2021-08-10T01:12:48","date_gmt":"2021-08-10T05:12:48","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=21281"},"modified":"2021-08-07T21:45:28","modified_gmt":"2021-08-08T01:45:28","slug":"clarifying-matters","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/clarifying-matters\/","title":{"rendered":"not clarifying matters"},"content":{"rendered":"<div id=\"attachment_21282\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2021\/08\/CLARUS-Popular-Photogrphy-Oct.-1948.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21282\" class=\"wp-image-21282 size-full\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2021\/08\/CLARUS-Popular-Photogrphy-Oct.-1948-sm.jpg\" alt=\"\" width=\"225\" height=\"150\" \/><\/a><p id=\"caption-attachment-21282\" class=\"wp-caption-text\">CLARUS MS-35 camera ad in 1948<\/p><\/div>\n<p><strong>Toronto<\/strong>. Post WW2 many American companies dreamt up clever ways to gain traction in the booming retail camera market. The Clarus Camera maker in Minneapolis had an added difficulty to overcome &#8211; their products suffered from poor quality, especially the shutters.<\/p>\n<p>When they pushed their\u00a0<a href=\"http:\/\/camera-wiki.org\/wiki\/Clarus_Model_MS-35\">MS-35<\/a> camera (c1946-c1952), with this ad in the <a href=\"https:\/\/books.google.ca\/books?id=R2AzAQAAMAAJ&amp;printsec=frontcover&amp;source=gbs_ge_summary_r&amp;cad=0#v=onepage&amp;q&amp;f=false\">October, 1948 issue of Popular Photography<\/a>, the camera was promoted as equal to a high end import for a third the cost. Sadly, the savvy amateurs targeted as buyers, did not bite in any significant way. Rushing the MS-35 to market in 1946 to meet the pent up demand had seriously affected quality and backfired on the company.<\/p>\n<p>The camera never did succeed. Camera and maker disappeared in the face of far better quality imports. <a href=\"https:\/\/collectiblend.com\/Cameras\/Clarus-Camera\/Clarus-MS-35.html\">Collectors<\/a> today will pay around the original price if the camera is in pristine condition and working flawlessly.<\/p>\n<p>Once again, the generosity of George Dunbar in sharing this research into our favourite historical topic is appreciated by all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. Post WW2 many American companies dreamt up clever ways to gain traction in the booming retail camera market. The Clarus Camera maker in Minneapolis had an added difficulty to overcome &#8211; their products suffered from poor quality, especially the &hellip; <a href=\"https:\/\/phsc.ca\/camera\/clarifying-matters\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[972,973,885,398,3785],"class_list":["post-21281","post","type-post","status-publish","format-standard","hentry","category-history","tag-ad","tag-advertisement","tag-america","tag-camera","tag-minneapolis"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/21281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=21281"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/21281\/revisions"}],"predecessor-version":[{"id":21287,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/21281\/revisions\/21287"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=21281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=21281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=21281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}