{"id":21199,"date":"2021-08-03T01:08:53","date_gmt":"2021-08-03T05:08:53","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=21199"},"modified":"2021-07-30T17:40:49","modified_gmt":"2021-07-30T21:40:49","slug":"voigtlander-cameras-are-here-again","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/voigtlander-cameras-are-here-again\/","title":{"rendered":"Voigtlander cameras are here again"},"content":{"rendered":"<div id=\"attachment_21200\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2021\/07\/Voigtlander-Popular-Photography-Feb.-1948.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21200\" class=\"wp-image-21200 size-full\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2021\/07\/Voigtlander-Popular-Photography-Feb.-1948-sm.jpg\" alt=\"\" width=\"225\" height=\"163\" \/><\/a><p id=\"caption-attachment-21200\" class=\"wp-caption-text\">Voigtlander ad in Feb 1948 issue of Popular Photography<\/p><\/div>\n<p><strong>Toronto<\/strong>. How do you get back your market share when your country was on the losing side of the war? Well. you can try to advertise in a magazine that is read by your potential \u00a0market. <a href=\"https:\/\/www.voigtlaender.de\/?lang=en\">Voigtlander<\/a> did.<\/p>\n<p>The famous old company that was around before photography &#8211; and is still around today &#8211; took out this ad in the <a href=\"https:\/\/books.google.ca\/books?id=aWAzAQAAMAAJ&amp;printsec=frontcover&amp;rview=1&amp;source=gbs_ge_summary_r&amp;cad=0#v=onepage&amp;q&amp;f=false\">February, 1948 issue of Popular Photography<\/a> to announce to the North American public that the fine old company was back in business.<\/p>\n<p>Many of us can remember the Voigtlander name on cameras and lenses that targeted the medium price market &#8211; cameras and lenses that still show up at our fairs and occasionally at our auctions.<\/p>\n<p>Voigtlander lenses can be bought new today in various lens mounts, including the famous Leica M series.<\/p>\n<p>Thanks to my good friend, George Dunbar, for spotting and sharing this tidbit of photographic history.<\/p>\n<p>NOTE: The title of this post is a riff on the great old 1929 song, &#8220;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Happy_Days_Are_Here_Again\">Happy Days Are Here Again<\/a>&#8220;.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. How do you get back your market share when your country was on the losing side of the war? Well. you can try to advertise in a magazine that is read by your potential \u00a0market. Voigtlander did. The famous &hellip; <a href=\"https:\/\/phsc.ca\/camera\/voigtlander-cameras-are-here-again\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[972,398,401,1637,1597],"class_list":["post-21199","post","type-post","status-publish","format-standard","hentry","category-history","tag-ad","tag-camera","tag-lens","tag-pop-photography","tag-voigtlander"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/21199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=21199"}],"version-history":[{"count":4,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/21199\/revisions"}],"predecessor-version":[{"id":21223,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/21199\/revisions\/21223"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=21199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=21199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=21199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}