{"id":20896,"date":"2021-06-25T01:22:09","date_gmt":"2021-06-25T05:22:09","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=20896"},"modified":"2021-06-25T01:22:55","modified_gmt":"2021-06-25T05:22:55","slug":"cross-purposes","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/cross-purposes\/","title":{"rendered":"cross purposes?"},"content":{"rendered":"
\"\"<\/a>

ad for accessory viewfinder to make your screw mount Leica with a collapsible 5cm lens into a TLR camera<\/p><\/div>\n

Toronto<\/strong>. On page 9 in the April 1946 issue of Popular Photography<\/a>, a company called De Mornay-Budd based in NYC, took out a large advertisement for an unusual Leica\/Contax series of viewfinders. The viewfinder mounted on the camera’s accessory shoe and was linked to any collapsible 5cm lens focussing setting. The viewfinder was made for a specific<\/em> camera\/lens combination.<\/p>\n

The gadget converted the camera and its 5cm lens to a TLR. Both before and after this ad, things happened: Shortly afterwards, the company changed its name to Demornay Bernardi<\/em> after moving to the west coast of the States; Post WW2, Zeiss Jena and Contax became part of East Germany and the Soviet Union; Leitz discontinued the screw mount line of Leicas for the widely popular M series beginning in 1954 – the M series was based on pre-WW2 experiments; the Leica Rangefinder system was an alternative<\/em> to TLR cameras like the Rollei; and minicam interchangeable lenses had grown in popularity since the early 1930s.<\/p>\n

The result was rather slow sales of this accessory viewfinder. Now, in this century, any such viewfinder found in decent shape commands a few hundred dollars from serious collectors.<\/p>\n

My thanks to good friend and fellow photography enthusiast, George Dunbar, who discovered this odd accessory advertised in Popular Photography.<\/p>\n","protected":false},"excerpt":{"rendered":"

Toronto. On page 9 in the April 1946 issue of Popular Photography, a company called De Mornay-Budd based in NYC, took out a large advertisement for an unusual Leica\/Contax series of viewfinders. The viewfinder mounted on the camera’s accessory shoe … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[3735,738,3733,3734,61,23],"class_list":["post-20896","post","type-post","status-publish","format-standard","hentry","category-history","tag-5cm-lens","tag-accessory","tag-de-mornay-budd","tag-dumornay-bernardi","tag-leica","tag-zeiss"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/20896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=20896"}],"version-history":[{"count":6,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/20896\/revisions"}],"predecessor-version":[{"id":20917,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/20896\/revisions\/20917"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=20896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=20896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=20896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}