{"id":20706,"date":"2021-05-31T01:29:56","date_gmt":"2021-05-31T05:29:56","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=20706"},"modified":"2021-05-30T22:13:16","modified_gmt":"2021-05-31T02:13:16","slug":"a-positive-spin-on-ww2","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/a-positive-spin-on-ww2\/","title":{"rendered":"a positive spin on WW2"},"content":{"rendered":"<div id=\"attachment_20707\" style=\"width: 170px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2021\/05\/ILEX-Popular-Photography-Feb.-1944.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20707\" class=\"size-full wp-image-20707\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2021\/05\/ILEX-Popular-Photography-Feb.-1944-sm.jpg\" alt=\"\" width=\"160\" height=\"225\" \/><\/a><p id=\"caption-attachment-20707\" class=\"wp-caption-text\">Wartime ad for ILEX optical products in Popular Photography<\/p><\/div>\n<p><strong>Toronto<\/strong>. Ilex of Rochester NY ran this ad in the February 1944 issue of Popular Photography. The company bravely said, &#8220;When war clouds clear **look to Ilex&#8221;. <a href=\"https:\/\/galerie-photo.com\/ilex-lenses.html\">The Ilex Optical Company<\/a> in Rochester made &#8220;lenses, shutters, gunsights, and other precision optical equipment&#8221; for the American war effort &#8220;on many battlefronts&#8221;.<\/p>\n<p>According to Kingslake, Ilex was formed in 1910\/11\/12 as a spin off\u00a0from Bausch &amp; Lomb and stayed active at least to the publication of \u00a0a brochure &#8220;<i><a href=\"http:\/\/bvipirate.com\/Kodak\/Rochester.html#Ilex\">The Rochester Camera and Lens Companies<\/a>&#8221;\u00a0<\/i>by the then tiny but important <a href=\"http:\/\/www.tphs.org\">TPHS<\/a> of Rochester in 1974.<\/p>\n<p>Sadly, Ilex seems to have faded away post war in the face of better known brands. One source suggests it was gone by the mid 1980s &#8230; We seldom see Ilex products at our fairsor auctions.<\/p>\n<p>We owe a big thanks to fellow PHSC member, George Dunbar, for sharing this ad and its nostalgia regarding one of the old continental European emigrant based optical firms of Rochester, NY.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. Ilex of Rochester NY ran this ad in the February 1944 issue of Popular Photography. The company bravely said, &#8220;When war clouds clear **look to Ilex&#8221;. The Ilex Optical Company in Rochester made &#8220;lenses, shutters, gunsights, and other precision &hellip; <a href=\"https:\/\/phsc.ca\/camera\/a-positive-spin-on-ww2\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[767,3342,279,260,679,266,578],"class_list":["post-20706","post","type-post","status-publish","format-standard","hentry","category-history","tag-ilex","tag-kingslake","tag-lenses","tag-rochester","tag-shutter","tag-tphs","tag-ww2"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/20706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=20706"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/20706\/revisions"}],"predecessor-version":[{"id":20711,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/20706\/revisions\/20711"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=20706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=20706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=20706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}