{"id":19989,"date":"2021-02-23T02:11:09","date_gmt":"2021-02-23T06:11:09","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=19989"},"modified":"2021-02-21T23:43:21","modified_gmt":"2021-02-22T03:43:21","slug":"taking-a-bigger-slice-of-the-pie","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/taking-a-bigger-slice-of-the-pie\/","title":{"rendered":"taking a bigger slice of the pie"},"content":{"rendered":"<div id=\"attachment_19990\" style=\"width: 189px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2021\/02\/Kodak-LIFE-May-7-1971.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19990\" class=\"size-full wp-image-19990\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2021\/02\/Kodak-LIFE-May-7-1971-sm.jpg\" alt=\"\" width=\"179\" height=\"225\" \/><\/a><p id=\"caption-attachment-19990\" class=\"wp-caption-text\">Kodak ad in the May 7, 1971 LIFE magazine<\/p><\/div>\n<p><strong>Toronto<\/strong>. Post war, every company in the photographic \u00a0industry worked hard to gain a bigger market share. Kodak, as shown by this LIFE ad from the May 7, 1971 issue (p 65), grouped all the hot button ideas into one bundle and then touted a special deal.<\/p>\n<p>You can see the &#8216;all thumbs&#8217; amateur gets top billing: Save money? Check. Colour film? Check. Instamatic film cartridge? Check. New camera to use new technologies in a &#8216;for dummies&#8217; environment? Check. Battery-less flash cubes? Check. Carrying case? Check. Album? Check. Big package to take up shelf space? Check.<\/p>\n<p>An amazing number of consumer issues and wishes covered, all in one ad &#8211; even a new catch phrase! An eye-grabbing way to introduce a new camera &#8211; Instamatic X-15.<\/p>\n<p>My thanks to good friend and fellow photo historian for sharing his finds with us! Well done George.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. Post war, every company in the photographic \u00a0industry worked hard to gain a bigger market share. Kodak, as shown by this LIFE ad from the May 7, 1971 issue (p 65), grouped all the hot button ideas into one &hellip; <a href=\"https:\/\/phsc.ca\/camera\/taking-a-bigger-slice-of-the-pie\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[972,15,14,755,3183,21,425,3218,1693],"class_list":["post-19989","post","type-post","status-publish","format-standard","hentry","category-history","tag-ad","tag-colour","tag-film","tag-flash","tag-instamatic","tag-kodak","tag-life","tag-magicube","tag-sylvania"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/19989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=19989"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/19989\/revisions"}],"predecessor-version":[{"id":19993,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/19989\/revisions\/19993"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=19989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=19989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=19989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}