{"id":19886,"date":"2021-02-10T03:35:14","date_gmt":"2021-02-10T07:35:14","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=19886"},"modified":"2021-02-09T03:09:31","modified_gmt":"2021-02-09T07:09:31","slug":"cleaning-up-with-polaroid-tide","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/cleaning-up-with-polaroid-tide\/","title":{"rendered":"cleaning up with Polaroid &#038; Tide"},"content":{"rendered":"<div id=\"attachment_19887\" style=\"width: 179px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2021\/02\/Polaroid-LIFE-Nov.-20-1970.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19887\" class=\"size-full wp-image-19887\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2021\/02\/Polaroid-LIFE-Nov.-20-1970-sm.jpg\" alt=\"\" width=\"169\" height=\"225\" \/><\/a><p id=\"caption-attachment-19887\" class=\"wp-caption-text\">Want a Swinger 51 years ago?<\/p><\/div>\n<p><strong>Toronto<\/strong>. As I mentioned in a few posts, advertising costs could be reduced by joining forces with a non-competitor. An example is the Polaroid-Tide ad in the November 29, 1970 issue of LIFE magazine.<\/p>\n<p>Enthusiasts &#8211; or anyone who saw the ad &#8211; could simply buy the requisite size box of Tide <a href=\"https:\/\/en.wikipedia.org\/wiki\/Laundry_detergent\">detergent<\/a> before the offer ended and send the net weight marking as proof of purchase plus $5.99USD to the special deal address listed in the ad and receive a Polaroid Swinger in return.<\/p>\n<p>The ad touted a deal on a popular camera if you bought a larger size box of Tide Laundry Detergent. Everyone back then used laundry detergent so you could buy this gift while helping Tide increase its market share.<\/p>\n<p>My thanks to my good friend and diligent history researcher, George Dunbar, for discovering and sharing this example of advertising collaboration between two non-competitors some five decades ago when film, and magazines were every day items.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. As I mentioned in a few posts, advertising costs could be reduced by joining forces with a non-competitor. An example is the Polaroid-Tide ad in the November 29, 1970 issue of LIFE magazine. Enthusiasts &#8211; or anyone who saw &hellip; <a href=\"https:\/\/phsc.ca\/camera\/cleaning-up-with-polaroid-tide\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[3523,425,102,301,3256,3522],"class_list":["post-19886","post","type-post","status-publish","format-standard","hentry","category-history","tag-detergent","tag-life","tag-magazine","tag-polaroid","tag-swinger","tag-tide"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/19886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=19886"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/19886\/revisions"}],"predecessor-version":[{"id":19891,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/19886\/revisions\/19891"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=19886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=19886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=19886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}