{"id":18870,"date":"2020-11-15T04:32:55","date_gmt":"2020-11-15T08:32:55","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=18870"},"modified":"2020-11-15T02:07:25","modified_gmt":"2020-11-15T06:07:25","slug":"when-sub-minute-was-super-fast","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/when-sub-minute-was-super-fast\/","title":{"rendered":"when sub-minute was super fast"},"content":{"rendered":"<div id=\"attachment_18873\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2020\/11\/Polaroid-LIFE-Nov.-1-1968.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18873\" class=\"wp-image-18873 size-full\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2020\/11\/Polaroid-LIFE-Nov.-1-1968-sm-1.jpg\" alt=\"\" width=\"225\" height=\"122\" \/><\/a><p id=\"caption-attachment-18873\" class=\"wp-caption-text\">Polaroid ad for Big Swinger in late 1968 LIFE mag<\/p><\/div>\n<p><strong>Toronto<\/strong>. When we see a good shot, we pull out our smartphone, snap, correct (edit), and send the image a few chairs over or half way around the world in a few seconds &#8211; in full colour and crisp high resolution. Piece of cake!<\/p>\n<p>Not so back in the days of film. The roll had to be finished, then developed and printed. If the prints were passible, you mailed a few and the full process took \u00a0a few days to a few weeks depending on how fast you could finish a roll of film and how far your letter had to travel.<\/p>\n<p><a href=\"https:\/\/phsc.ca\/camera\/?p=17959\">Polaroid<\/a> tried to shorten this ordeal and reduce the chance of a crummy print by a process that took only 10 seconds from snap to finished print. Bad print? Just try again. This ad from the November 1 issue of LIFE touted all the features of this inexpensive camera, including a built-in extinction meter! All that and prints in only 10 seconds! Wow!<\/p>\n<p>Thanks to my good friend George Dunbar for sharing this piece of history back in the days when 10 seconds from snap to print was considered <em>super fast<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. When we see a good shot, we pull out our smartphone, snap, correct (edit), and send the image a few chairs over or half way around the world in a few seconds &#8211; in full colour and crisp high &hellip; <a href=\"https:\/\/phsc.ca\/camera\/when-sub-minute-was-super-fast\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[972,3406,425,301,3256],"class_list":["post-18870","post","type-post","status-publish","format-standard","hentry","category-history","tag-ad","tag-big-swinger","tag-life","tag-polaroid","tag-swinger"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/18870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=18870"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/18870\/revisions"}],"predecessor-version":[{"id":18876,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/18870\/revisions\/18876"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=18870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=18870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=18870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}