{"id":18587,"date":"2020-10-14T04:52:37","date_gmt":"2020-10-14T08:52:37","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=18587"},"modified":"2020-10-11T22:36:54","modified_gmt":"2020-10-12T02:36:54","slug":"eulogy-for-simplicity","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/eulogy-for-simplicity\/","title":{"rendered":"eulogy for simplicity"},"content":{"rendered":"
\"\"<\/a>

Ad for simplicity – Kodak M12 line of Instamatic movie cameras per the LIFE ad in 1968<\/p><\/div>\n

Toronto<\/strong>. Kodak made its money in the days of film by selling, ummm, film. And to do that, Kodak sold inexpensive cameras – film burners. But with seemingly a big<\/em> difference to its competitors – they listened<\/em> to their customers. This was exemplified in their 1968 LFE ad for super 8 movie Instamatic cartridges and cameras.<\/p>\n

The ad suggests an M12 or alternative Instamatic movie camera. The cameras besides being cheap, offered quick cartridge loading with no need to flip or thread; Super 8 image size; battery operation, (eliminating the mechanical winder), and simple operation.<\/p>\n

The short focus f\/2.7 lens gave a deep depth of field eliminating focussing. The f\/stop could be changed to match the light (or faster film). Of course, the more expensive versions had electric eyes, zoom lenses, etc. and it took a bit more learning to operate them cxorrectly. The above ad appeared in LIFE magazine’s April 26, 1968 issue<\/a> as a two page spread on pages 21, 22.<\/p>\n

A heartfelt thank you to my good friend George Dunbar for sharing this bit of photographic history with me.<\/p>\n","protected":false},"excerpt":{"rendered":"

Toronto. Kodak made its money in the days of film by selling, ummm, film. And to do that, Kodak sold inexpensive cameras – film burners. But with seemingly a big difference to its competitors – they listened to their customers. … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[972,3183,21,425,3355,93],"class_list":["post-18587","post","type-post","status-publish","format-standard","hentry","category-history","tag-ad","tag-instamatic","tag-kodak","tag-life","tag-m12","tag-movie"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/18587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=18587"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/18587\/revisions"}],"predecessor-version":[{"id":18591,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/18587\/revisions\/18591"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=18587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=18587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=18587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}