{"id":18241,"date":"2020-09-01T04:19:09","date_gmt":"2020-09-01T08:19:09","guid":{"rendered":"https:\/\/phsc.ca\/camera\/?p=18241"},"modified":"2020-08-29T00:35:54","modified_gmt":"2020-08-29T04:35:54","slug":"most-gifted","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/most-gifted\/","title":{"rendered":"most gifted"},"content":{"rendered":"<div id=\"attachment_18242\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2020\/08\/Kodak-LIFE-June-2-1967.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18242\" class=\"size-full wp-image-18242\" src=\"https:\/\/phsc.ca\/camera\/wp-content\/uploads\/2020\/08\/Kodak-LIFE-June-2-1967-sm.jpg\" alt=\"\" width=\"225\" height=\"125\" \/><\/a><p id=\"caption-attachment-18242\" class=\"wp-caption-text\">Kodak Instamatic 104<\/p><\/div>\n<p><strong>Toronto<\/strong>. Today when someone says, &#8220;most gifted&#8221;, we usually think of a very bright child worthy of accelerated and\/or in-depth learning. Today, when we think of compact cameras we usually mean smartphones.<\/p>\n<p>In the summer of 1967, a Kodak advertisement in LIFE magazine called its Instamatic 104 camera both &#8220;the world&#8217;s most gifted&#8221; and &#8220;compact&#8221;. While emphasizing the price of a colour kit as &#8220;less than $20&#8221;, the ad neglects to mention (and rightly so) that the camera is both limited in use, and to many eyes (mine included) down right ugly.<\/p>\n<p>The ad on page 41 in the <a href=\"https:\/\/books.google.co.ck\/books?id=fFYEAAAAMBAJ&amp;printsec=frontcover#v=onepage&amp;q&amp;f=false\">June 2, 1967 Issue of LIFE<\/a> does hit all the buzz words of the day: colour, flash, indoor, compact, easy to use, etc. A big thank you to good friend George Dunbar for sharing this historical note with me.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. Today when someone says, &#8220;most gifted&#8221;, we usually think of a very bright child worthy of accelerated and\/or in-depth learning. Today, when we think of compact cameras we usually mean smartphones. In the summer of 1967, a Kodak advertisement &hellip; <a href=\"https:\/\/phsc.ca\/camera\/most-gifted\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[3298,973,14,3183,21,425,102],"class_list":["post-18241","post","type-post","status-publish","format-standard","hentry","category-history","tag-3298","tag-advertisement","tag-film","tag-instamatic","tag-kodak","tag-life","tag-magazine"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/18241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=18241"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/18241\/revisions"}],"predecessor-version":[{"id":18256,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/18241\/revisions\/18256"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=18241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=18241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=18241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}