{"id":17625,"date":"2020-06-12T05:14:00","date_gmt":"2020-06-12T09:14:00","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=17625"},"modified":"2020-06-10T14:52:46","modified_gmt":"2020-06-10T18:52:46","slug":"idiot-proofing-film-loading","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/idiot-proofing-film-loading\/","title":{"rendered":"idiot proofing film loading"},"content":{"rendered":"<div id=\"attachment_17626\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2020\/06\/Argus-LIFE-May-21-1965.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17626\" class=\"size-full wp-image-17626\" src=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2020\/06\/Argus-LIFE-May-21-1965-sm.jpg\" alt=\"\" width=\"225\" height=\"150\" \/><\/a><p id=\"caption-attachment-17626\" class=\"wp-caption-text\">Argus goes Instamatic in May 1965 LIFE ad<\/p><\/div>\n<p><strong>Toronto<\/strong>. The giant Kodak corporation of mid last century dictated film sizes and packaging. One of their extensive studies showed that amateurs had a difficult time changing film. To simplify this task, Kodak invented the <a href=\"https:\/\/filmphotographyproject.com\/content\/features\/2019\/01\/126-instamatic-film-history-status\/\">instamatic<\/a> film pack. This 126 roll film <a href=\"https:\/\/camerapedia.fandom.com\/wiki\/126_film\">Kodapak<\/a> fitted in the camera one way only. There was no need to insert an end and roll to a number, rewind, set film speed, etc. It was all automatic.<\/p>\n<p>Critics said higher end cameras with faster lenses using the format were not worth buying since the pack&#8217;s film would not stay flat along the focal plane. However, for the amateur and family snap shooters, it was a blessing.<\/p>\n<p>The film took off with the Kodak cameras that used it. Other makers like Argus (in the ad at left from p. 18 of the <a href=\"https:\/\/books.google.ca\/books?id=NVMEAAAAMBAJ&amp;printsec=frontcover&amp;source=gbs_ge_summary_r&amp;cad=0#v=onepage&amp;q&amp;f=false\">May 21, 1965 issue of LIFE magazine<\/a>) also chose to design cameras using instamatic film to leap on the 126 bandwagon. Thanks to fellow PHSC member George Dunbar for highlighting this bit of pre-digital history.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. The giant Kodak corporation of mid last century dictated film sizes and packaging. One of their extensive studies showed that amateurs had a difficult time changing film. To simplify this task, Kodak invented the instamatic film pack. This 126 &hellip; <a href=\"https:\/\/phsc.ca\/camera\/idiot-proofing-film-loading\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[2130,14,3183,21,425],"class_list":["post-17625","post","type-post","status-publish","format-standard","hentry","category-history","tag-argus","tag-film","tag-instamatic","tag-kodak","tag-life"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/17625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=17625"}],"version-history":[{"count":6,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/17625\/revisions"}],"predecessor-version":[{"id":17634,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/17625\/revisions\/17634"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=17625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=17625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=17625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}