{"id":17576,"date":"2020-06-07T04:46:54","date_gmt":"2020-06-07T08:46:54","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=17576"},"modified":"2020-06-05T21:12:55","modified_gmt":"2020-06-06T01:12:55","slug":"sos-yer-mudder","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/sos-yer-mudder\/","title":{"rendered":"so&#8217;s yer mudder"},"content":{"rendered":"<div id=\"attachment_17577\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2020\/06\/Kodak-LIFE-April-2-1965.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17577\" class=\"size-full wp-image-17577\" src=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2020\/06\/Kodak-LIFE-April-2-1965-sm.jpg\" alt=\"\" width=\"225\" height=\"167\" \/><\/a><p id=\"caption-attachment-17577\" class=\"wp-caption-text\">a camera only a mother could love &#8230;<\/p><\/div>\n<p><strong>Toronto<\/strong>. When I was a kid, one of the insults we hurled at each other was &#8220;your mudder&#8217;s so ugly she wears army boots&#8221;. And the rebuttal was, &#8220;so&#8217;s yer old mudder&#8221;. Well in my opinion, the 1965 Kodak Instamatic 800 is down right ugly. Then again we came through a time when North American cars looked like jet aircraft.<\/p>\n<p>The marketeers touched all bases to make this camera \u00a0 series idiot proof. \u00a0Unfortunately in doing so it was all awkward corners and bits that jutted out. Not a pretty design even for the mid 1960s. Remember Leitz sold the beautiful, ergonomic M series at the time. This ad from page 19 of the <a href=\"https:\/\/books.google.ca\/books?id=6lIEAAAAMBAJ&amp;printsec=frontcover&amp;source=gbs_ge_summary_r&amp;cad=0#v=onepage&amp;q&amp;f=false\">April 2, 1965 LIFE magazine<\/a> shows what Kodak considered an elegant design. The film used was another Kodak design, a drop-in film cartridge that even a klutz could change and not mess things up.<\/p>\n<p>My thanks again to my friend George Dunbar for suggesting this bit of history when Kodak was the huge factor in North American photography.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. When I was a kid, one of the insults we hurled at each other was &#8220;your mudder&#8217;s so ugly she wears army boots&#8221;. And the rebuttal was, &#8220;so&#8217;s yer old mudder&#8221;. Well in my opinion, the 1965 Kodak Instamatic &hellip; <a href=\"https:\/\/phsc.ca\/camera\/sos-yer-mudder\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[398,3183,21,425],"class_list":["post-17576","post","type-post","status-publish","format-standard","hentry","category-history","tag-camera","tag-instamatic","tag-kodak","tag-life"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/17576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=17576"}],"version-history":[{"count":4,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/17576\/revisions"}],"predecessor-version":[{"id":17582,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/17576\/revisions\/17582"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=17576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=17576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=17576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}