{"id":17469,"date":"2020-05-23T05:20:03","date_gmt":"2020-05-23T09:20:03","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=17469"},"modified":"2020-05-20T20:41:16","modified_gmt":"2020-05-21T00:41:16","slug":"things-go-better","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/things-go-better\/","title":{"rendered":"things go better …"},"content":{"rendered":"

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things [like photography] go better with Coke …<\/p><\/div>Toronto<\/strong>. … with Coke, or so they say. In 1964 Coke used a B&W copy of this advertisement to inform the general public that both Coke and Coca-Cola are the trademarks of the same big company. A camera signified just how popular photography was in the latter part of the last century.<\/p>\n

With high speeds, colour film, flash bulbs, and inexpensive cameras, etc. anybody could take decent photographs – or so the marketeers insisted. Ads like one on p 148 in the November 20, 1964 issue of LIFE<\/a> used cameras to sell other products. \u00a0Everybody hopped on the photography bandwagon. Books, cameras, accessories, advertisements, magazines, clubs. What a great time to take up a practical hobby like photography. Every family group had at least one photographer dedicated to snapping that Kodak moment for posterity.<\/p>\n

Once again, a big thank you to PHSC member and my good friend George Dunbar whose enthusiasm and research reminds us all of photography’s golden days.<\/p>\n","protected":false},"excerpt":{"rendered":"

Toronto. … with Coke, or so they say. In 1964 Coke used a B&W copy of this advertisement to inform the general public that both Coke and Coca-Cola are the trademarks of the same big company. A camera signified just … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[972,398,3152,3151,315,15,755,21,425,102],"class_list":["post-17469","post","type-post","status-publish","format-standard","hentry","category-history","tag-ad","tag-camera","tag-coca-cola","tag-coke","tag-color","tag-colour","tag-flash","tag-kodak","tag-life","tag-magazine"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/17469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=17469"}],"version-history":[{"count":2,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/17469\/revisions"}],"predecessor-version":[{"id":17473,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/17469\/revisions\/17473"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=17469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=17469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=17469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}