{"id":16785,"date":"2020-02-25T05:49:36","date_gmt":"2020-02-25T09:49:36","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=16785"},"modified":"2020-02-22T21:14:59","modified_gmt":"2020-02-23T01:14:59","slug":"snap-snap-snap-snapshot","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/snap-snap-snap-snapshot\/","title":{"rendered":"snap, snap. snap, snapshot"},"content":{"rendered":"<div id=\"attachment_16786\" style=\"width: 177px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2020\/02\/snap.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16786\" class=\"size-full wp-image-16786\" src=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2020\/02\/snap-sm.jpg\" alt=\"\" width=\"167\" height=\"225\" \/><\/a><p id=\"caption-attachment-16786\" class=\"wp-caption-text\">1961 Ad for speed and simplicity<\/p><\/div>\n<p><strong>Toronto<\/strong>. Post World War 2, American photography companies worked hard to capture a segment of the amateur photography market. The most popular strategies were flash (for night and indoor shots), Colour (for realism), fast results (seeing how a shot turned out), and simplicity (ease of use but good results).<\/p>\n<p>In ads, like this one on page 78 in Life magazine&#8217;s <a href=\"https:\/\/books.google.ca\/books?id=g1MEAAAAMBAJ&amp;printsec=frontcover&amp;source=gbs_ge_summary_r&amp;cad=0#v=onepage&amp;q&amp;f=false\">October 27, 1961 issue<\/a>, Polaroid chose to emphasize fast results (10 seconds) and simplicity. Skip colour or indoor photos &#8211; just look at the speed and simplicity!<\/p>\n<p>I well remember the time. Colour meant slides. Color prints were available but offered very poor resolution compared to slides or B&amp;W shots. Light meters helped a bit but experience was much better. And unless you could do your own processing, results took a week or two.<\/p>\n<p>Today, smartphones and computers make such objectives as speed and simplicity both whimsical and historical. Speaking of which, check out our <a href=\"https:\/\/phsc.ca\/camera\/?p=16730\">March 15, 2020 auction<\/a> for Polaroid gear and other nostalgic photographica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. Post World War 2, American photography companies worked hard to capture a segment of the amateur photography market. The most popular strategies were flash (for night and indoor shots), Colour (for realism), fast results (seeing how a shot turned &hellip; <a href=\"https:\/\/phsc.ca\/camera\/snap-snap-snap-snapshot\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[3009,972,425,613,301,606,3010],"class_list":["post-16785","post","type-post","status-publish","format-standard","hentry","category-camera","tag-3009","tag-ad","tag-life","tag-photo","tag-polaroid","tag-snap-shot","tag-snapshot"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/16785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=16785"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/16785\/revisions"}],"predecessor-version":[{"id":16791,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/16785\/revisions\/16791"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=16785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=16785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=16785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}