{"id":16222,"date":"2019-12-16T05:25:19","date_gmt":"2019-12-16T09:25:19","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=16222"},"modified":"2019-12-14T00:54:41","modified_gmt":"2019-12-14T04:54:41","slug":"wow-movies","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/wow-movies\/","title":{"rendered":"wow &#8211; movies"},"content":{"rendered":"<div id=\"attachment_16223\" style=\"width: 204px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2019\/12\/Kodak-LIFE-April-11-1960.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16223\" class=\"size-full wp-image-16223\" src=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2019\/12\/Kodak-LIFE-April-11-1960-sm.jpg\" alt=\"\" width=\"194\" height=\"225\" \/><\/a><p id=\"caption-attachment-16223\" class=\"wp-caption-text\">Kodak Brownie Movie Camera ad c1960<\/p><\/div>\n<p><strong>Toronto<\/strong>. 8mm home movies were all the rage over a half century ago. Fuelled by cheap equipment, fast lenses, and colour film, movie gear was one dimension of a push for a share of the blossoming post war amateur market.<\/p>\n<p>Not only content to earn sales income from colour film, Kodak entered the 8mm market offering low cost cameras and gear. With well known brands in <em>Kodak<\/em> and <em>Brownie<\/em>, the mighty company embraced a future where every camera sold was another market for Kodak&#8217;s money-maker: \u00a0film.<\/p>\n<p>This <a href=\"https:\/\/books.google.ca\/books?id=Kk8EAAAAMBAJ&amp;printsec=frontcover&amp;source=gbs_ge_summary_r&amp;cad=0#v=onepage&amp;q&amp;f=false\">1960 ad from Life magazine<\/a>\u00a0(April 11, 1960, p 67) is typical of the ads bought by marketeers in their push for a segment of the burgeoning home movie market.<\/p>\n<p>My father-in-law was using a Brownie like this one to record his vacation trips. But by the time I married, the movie fad had faded for him and I only remember the one movie of his trip out west. My thanks to George Dunbar for this piece of history.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. 8mm home movies were all the rage over a half century ago. Fuelled by cheap equipment, fast lenses, and colour film, movie gear was one dimension of a push for a share of the blossoming post war amateur market. &hellip; <a href=\"https:\/\/phsc.ca\/camera\/wow-movies\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[1786,972,328,21,425,93],"class_list":["post-16222","post","type-post","status-publish","format-standard","hentry","category-camera","tag-8mm","tag-ad","tag-brownie","tag-kodak","tag-life","tag-movie"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/16222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=16222"}],"version-history":[{"count":4,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/16222\/revisions"}],"predecessor-version":[{"id":16226,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/16222\/revisions\/16226"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=16222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=16222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=16222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}