{"id":15263,"date":"2019-08-13T11:41:35","date_gmt":"2019-08-13T15:41:35","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=15263"},"modified":"2019-08-13T11:45:49","modified_gmt":"2019-08-13T15:45:49","slug":"the-great-yellow-father","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/the-great-yellow-father\/","title":{"rendered":"the great yellow father"},"content":{"rendered":"<div id=\"attachment_15311\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2019\/08\/Kodak-ad-LIFE-April-15-1957.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15311\" class=\"wp-image-15311 size-full\" src=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2019\/08\/Kodak-ad-LIFE-April-15-1957-sm.jpg\" alt=\"\" width=\"225\" height=\"154\" \/><\/a><p id=\"caption-attachment-15311\" class=\"wp-caption-text\">Kodak was everywhere in 1957<\/p><\/div>\n<p><strong>Toronto<\/strong>. \u00a0In the early to mid last century Kodak was the pre-eminent name in photography. The company was known world-wide. Retailers featured Kodak film, paper, and if not exclusively camera shops, Kodak cameras and gift kits.<\/p>\n<p>Kodak offered every imaginable variety of camera: box, 35mm, professional (Graflex), movie, stereo, fancy, or cheap. A camera for everyone and an insistence on using Kodak accessories, filters, films and papers.<\/p>\n<p>A Professional branch catered to the pros offering professional products not readily available to amateurs. I can remember asking a retailer for a Kodak product and being advised I would have to contact Kodak or its professional chain for the product since he could not order it.<\/p>\n<p><a href=\"https:\/\/books.google.ca\/books?id=XEoEAAAAMBAJ&amp;printsec=frontcover&amp;source=gbs_ge_summary_r&amp;cad=0#v=onepage&amp;q&amp;f=false\">This 1957 ad in LIFE<\/a> shows the amazingly wide range of Kodak products for amateurs back in the mid last century when the Rochester company was a force to be reckoned with (as I mangle my grammar). A special thanks to George Dunbar for sourcing the ad and bringing back so many memories.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. \u00a0In the early to mid last century Kodak was the pre-eminent name in photography. The company was known world-wide. Retailers featured Kodak film, paper, and if not exclusively camera shops, Kodak cameras and gift kits. Kodak offered every imaginable &hellip; <a href=\"https:\/\/phsc.ca\/camera\/the-great-yellow-father\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[34,1662,21,2722,1442],"class_list":["post-15263","post","type-post","status-publish","format-standard","hentry","category-history","tag-cameras","tag-films","tag-kodak","tag-papers","tag-photo-papers"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/15263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=15263"}],"version-history":[{"count":4,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/15263\/revisions"}],"predecessor-version":[{"id":15315,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/15263\/revisions\/15315"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=15263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=15263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=15263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}