{"id":14891,"date":"2019-06-19T06:12:22","date_gmt":"2019-06-19T10:12:22","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=14891"},"modified":"2019-06-18T21:38:15","modified_gmt":"2019-06-19T01:38:15","slug":"an-excellent-way-to-entertain-before-tv","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/an-excellent-way-to-entertain-before-tv\/","title":{"rendered":"an EXCELlent way to entertain before TV"},"content":{"rendered":"<div id=\"attachment_14892\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2019\/06\/Screen-shot-2019-06-17-at-10.15.04-PM.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14892\" class=\"size-full wp-image-14892\" src=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2019\/06\/Screen-shot-2019-06-17-at-10.15.04-PM-sm.jpg\" alt=\"\" width=\"225\" height=\"164\" \/><\/a><p id=\"caption-attachment-14892\" class=\"wp-caption-text\">News of the World<\/p><\/div>\n<p><strong>Toronto<\/strong>. In the 1930s and 40s we had radio, but what could excite home entertainment like the movies? How about a movie projector and some inexpensive commercial films?<\/p>\n<p>Many companies made and promoted home movies. One firm was <a href=\"https:\/\/www.madeinchicagomuseum.com\/single-post\/excel-projector-corp\">Excel in Chicago<\/a>. It was one thing to push customers to buy a projector, but how can you make them a regular user and how can you make money doing that?<\/p>\n<p>One means was to offer short movies for your new projector. Excel offered timely &#8220;News of the World&#8221; reels to offer moving images of the latest events at a time when people could only choose newspapers or magazines with lots of text and a few stills.<\/p>\n<p>It was wartime in the 1940s so there was lots of current material to use (in this case with a very strong American bias). And between the news shorts there were always comedy shorts &#8211; like the three stooges (from \u00a0vaudeville). In Canada, movie houses often started their main feature movie with a short &#8220;Movie Tone News&#8221;. This short gave viewers the lated news in audio and movies edited for Canadian audiences with their allegiance to Great Britain (for most people outside of the French areas) .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. In the 1930s and 40s we had radio, but what could excite home entertainment like the movies? How about a movie projector and some inexpensive commercial films? Many companies made and promoted home movies. One firm was Excel in &hellip; <a href=\"https:\/\/phsc.ca\/camera\/an-excellent-way-to-entertain-before-tv\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[1971,2640,14,520,1041],"class_list":["post-14891","post","type-post","status-publish","format-standard","hentry","category-history","tag-chicago","tag-excel","tag-film","tag-news","tag-projectors"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/14891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=14891"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/14891\/revisions"}],"predecessor-version":[{"id":14896,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/14891\/revisions\/14896"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=14891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=14891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=14891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}