{"id":14430,"date":"2019-04-18T06:09:05","date_gmt":"2019-04-18T10:09:05","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=14430"},"modified":"2019-04-15T21:45:35","modified_gmt":"2019-04-16T01:45:35","slug":"the-power-of-marketing-argus-c-four","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/the-power-of-marketing-argus-c-four\/","title":{"rendered":"the power of marketing (Argus C-four)"},"content":{"rendered":"<div id=\"attachment_14433\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2019\/04\/argus-ad-LIFE-Oct.-17-1955.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14433\" class=\"size-full wp-image-14433\" src=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2019\/04\/argus-ad-LIFE-Oct.-17-1955-sm.jpg\" alt=\"\" width=\"225\" height=\"143\" \/><\/a><p id=\"caption-attachment-14433\" class=\"wp-caption-text\">Argus C-four camera 1955<br \/>ad courtesy of LIFE<\/p><\/div>\n<p><strong>Toronto<\/strong>. In the 1950s Argus attempted to introduce a camera model to join its famous brick (C-3). The <a href=\"http:\/\/mattsclassiccameras.com\/rangefinders-compacts\/argus-c-four\/\">C-four<\/a> was touted as being as good as most (German) cameras, even those of much higher cost. The C-four was made throughout the 1950s but wasn&#8217;t as popular as the C-3. The C-four for the most part used a single lens. The odd version allowed interchangeable Argus lenses. Once SLR cameras became the standard and especially when the Japanese cameras launched in the USA, the Argus brand rapidly disappeared.<\/p>\n<p>This is an ad for the C-four courtesy of <a href=\"https:\/\/books.google.ca\/books?id=hFQEAAAAMBAJ&amp;printsec=frontcover&amp;source=gbs_ge_summary_r&amp;cad=0#v=onepage&amp;q&amp;f=false\">LIFE<\/a> magazine on page 129 of its October 15, 1955 issue. The full ad shows a huge flash gun sitting on top of the camera in a hot shoe &#8211; another push for the amateur flash guns and bulbs of the day. The gun was an accessory and could not be mounted when the camera case was in use.<\/p>\n<p>Thanks to George Dunbar for unearthing this bit of nostalgia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. In the 1950s Argus attempted to introduce a camera model to join its famous brick (C-3). The C-four was touted as being as good as most (German) cameras, even those of much higher cost. The C-four was made throughout &hellip; <a href=\"https:\/\/phsc.ca\/camera\/the-power-of-marketing-argus-c-four\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[2026,972,973,2130,2132,2547,2545,2546,755,425],"class_list":["post-14430","post","type-post","status-publish","format-standard","hentry","category-camera","tag-1950s","tag-ad","tag-advertisement","tag-argus","tag-brick","tag-c-3","tag-c-4","tag-c-four","tag-flash","tag-life"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/14430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=14430"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/14430\/revisions"}],"predecessor-version":[{"id":14432,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/14430\/revisions\/14432"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=14430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=14430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=14430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}