{"id":13935,"date":"2019-02-20T07:27:17","date_gmt":"2019-02-20T11:27:17","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=13935"},"modified":"2019-02-18T21:49:57","modified_gmt":"2019-02-19T01:49:57","slug":"power-button","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/power-button\/","title":{"rendered":"power button"},"content":{"rendered":"<div id=\"attachment_13937\" style=\"width: 172px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2019\/02\/You-press-the-button.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13937\" class=\"size-full wp-image-13937\" src=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2019\/02\/Power-Button-sm.jpg\" alt=\"\" width=\"162\" height=\"225\" \/><\/a><p id=\"caption-attachment-13937\" class=\"wp-caption-text\">A new look at the old Kodak tag line &#8230;<\/p><\/div>\n<p><strong>Toronto<\/strong>. Rachel Plotnick in her book &#8220;<em>Power Button: A History of Pleasure, Panic, and the Politics of Pushing<\/em>&#8221; devotes a section to the original Kodak tag line &#8220;<em>You push the button, we do the rest.<\/em>&#8221; dating back to George Eastman&#8217;s seminal late 1800s camera which he named the <em>Kodak.<\/em><\/p>\n<p>An excerpt from her book, covering the Kodak phrase, appears on the <a href=\"https:\/\/www.sciencefriday.com\/articles\/you-push-a-button-the-rest-is-history\/\">website<\/a> of <a href=\"https:\/\/www.sciencefriday.com\">Science Friday<\/a>.<\/p>\n<p>I received notice of this excerpt from Tom Bochsler via Bob Lansdale. Take the time to read this and \u00a0see photography (and the Kodak) in an entirely different light!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. Rachel Plotnick in her book &#8220;Power Button: A History of Pleasure, Panic, and the Politics of Pushing&#8221; devotes a section to the original Kodak tag line &#8220;You push the button, we do the rest.&#8221; dating back to George Eastman&#8217;s &hellip; <a href=\"https:\/\/phsc.ca\/camera\/power-button\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[21,2459,2460,2461],"class_list":["post-13935","post","type-post","status-publish","format-standard","hentry","category-book","tag-kodak","tag-power-button","tag-rachel-plotnick","tag-science-friday"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/13935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=13935"}],"version-history":[{"count":1,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/13935\/revisions"}],"predecessor-version":[{"id":13938,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/13935\/revisions\/13938"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=13935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=13935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=13935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}