{"id":13663,"date":"2019-01-17T07:45:21","date_gmt":"2019-01-17T11:45:21","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=13663"},"modified":"2019-01-15T23:11:52","modified_gmt":"2019-01-16T03:11:52","slug":"lighting-the-way","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/lighting-the-way\/","title":{"rendered":"lighting the way"},"content":{"rendered":"<div id=\"attachment_13665\" style=\"width: 235px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2019\/01\/GE-Flashbulb-ad-LIFE-Sept.-6-1954.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13665\" class=\"size-full wp-image-13665\" src=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2019\/01\/GE-Flashbulb-ad-LIFE-Sept.-6-1954-sm.jpg\" alt=\"\" width=\"225\" height=\"167\" \/><\/a><p id=\"caption-attachment-13665\" class=\"wp-caption-text\">GE Flashbulb Ad in LIFE<br \/>September 6, 1954<\/p><\/div>\n<p><strong>Toronto<\/strong>. Tom Edison&#8217;s <a href=\"https:\/\/www.ge.com\/ca\/en\">company<\/a> got into the blossoming flashbulb era of the 1950s and 60s as shown in a <a href=\"https:\/\/books.google.ca\/books?id=I1QEAAAAMBAJ&amp;printsec=frontcover&amp;source=gbs_ge_summary_r&amp;cad=0#v=onepage&amp;q&amp;f=false\">September 6, 1954 LIFE magazine<\/a> two page spread (pp30, 31). One of our society&#8217;s presidents and founders, the late\u00a0<a href=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2019\/01\/Larry-and-his-friends.jpg\">Larry Boccioletti<\/a>, shown here by editor Bob Lansdale, sold flashbulbs long after they became an anecdote to photographic history.<\/p>\n<p>When Larry shuffled off this &#8220;mortal coil&#8221;, the summer of 2004, I did a <a href=\"http:\/\/phsc.ca\/camera\/?p=10269\">post<\/a> on this site mentioning his flash bulbs. For those of us who discovered photography after electronic flash and then digital\/smartphones became common place, the flash bulb is indeed a novelty from ages past. The bulbs gave a single shot of blinding light flooding darkness with brilliance and heavy shadows.<\/p>\n<p>Thanks to my good friend George Dunbar once again for discovering this old advertisement from when slow ASA (ISO) media made an alternative means of illumination so full of promise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. Tom Edison&#8217;s company got into the blossoming flashbulb era of the 1950s and 60s as shown in a September 6, 1954 LIFE magazine two page spread (pp30, 31). One of our society&#8217;s presidents and founders, the late\u00a0Larry Boccioletti, shown &hellip; <a href=\"https:\/\/phsc.ca\/camera\/lighting-the-way\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1944],"tags":[2014,2398,1047,2399,832,425],"class_list":["post-13663","post","type-post","status-publish","format-standard","hentry","category-history","tag-flash-bulb","tag-flashbulb","tag-ge","tag-ge-canada","tag-larry-boccioletti","tag-life"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/13663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=13663"}],"version-history":[{"count":2,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/13663\/revisions"}],"predecessor-version":[{"id":13669,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/13663\/revisions\/13669"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=13663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=13663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=13663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}