{"id":13015,"date":"2018-10-28T06:47:14","date_gmt":"2018-10-28T10:47:14","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=13015"},"modified":"2018-10-28T00:20:13","modified_gmt":"2018-10-28T04:20:13","slug":"all-that-glitters","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/all-that-glitters\/","title":{"rendered":"all that glitters"},"content":{"rendered":"
\"\"<\/a>

Kodak Ad – May 4, 1953 issue of LIFE magazine<\/p><\/div>\n

Toronto<\/strong>. Kodak<\/a> was fond of using medals for various reasons, so we saw nothing unusual when a LIFE<\/a> ad the spring of 1953 \u00a0(pp68-69) used such a medallion to announce the 65th anniversary show of Kodak snapshot cameras (the first camera named Kodak was sold in 1888). Our editor dropped a note over to a member in Rochester who was both a Kodak retiree and a numismatic collector.<\/p>\n

He offered, “No, I have never seen such a medal, and would certainly like to have one.\u00a0I’m wondering IF they actually exist, or might just be an advertising graphic, produced for the magazine illustration?<\/p>\n

“I have seen other advertising items that looked so genuine but were never actually produced in the real world.”<\/p>\n

Thanks to George Dunbar for sourcing this ad; Bob Lansdale for contacting our member across the lake; and Nick Graver who offered his opinion on the validity of this particular medallion.<\/p>\n

And as to the cameras, I have seen them all when new. The Brownie Hawkeye flash kit was a gift I used in high school so many years ago. The ad covers all three key items in the 1950s: black and white film, colour film, and flash. Before the second world war, both colour film and flash were very, very rare in amateur circles.<\/p>\n","protected":false},"excerpt":{"rendered":"

Toronto. Kodak was fond of using medals for various reasons, so we saw nothing unusual when a LIFE ad the spring of 1953 \u00a0(pp68-69) used such a medallion to announce the 65th anniversary show of Kodak snapshot cameras (the first … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1983],"tags":[972,973,34,21],"class_list":["post-13015","post","type-post","status-publish","format-standard","hentry","category-magazine","tag-ad","tag-advertisement","tag-cameras","tag-kodak"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/13015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=13015"}],"version-history":[{"count":6,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/13015\/revisions"}],"predecessor-version":[{"id":13023,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/13015\/revisions\/13023"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=13015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=13015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=13015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}